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AI Mode SEO for lawyers starts with a simple requirement: Google must be able to find, index, understand, and trust the pages that prove your law firm is relevant to a specific legal need in a specific market. There’s no separate AI Mode submission, special schema, or llms.txt file that gets a law firm included.…

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Multi-location law firm marketing gets treated like regular law firm marketing with a few extra Google Business Profiles bolted on. That’s the mistake. It’s an expensive one too. Across small businesses generally, roughly half fail within five years according to Bureau of Labor Statistics survival data. A second location doesn’t inherit the first location’s traction…

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