The search landscape feeding PI firm growth for years is changing fast. Here is what the data shows, what it is costing firms not paying attention, and what the best personal injury firms are doing differently in 2026.
Your website has a dashboard full of numbers. Traffic is up 40% year-over-year. Page views are climbing. Time on site looks healthy. Your marketing agency sends glowing reports every month with charts trending upward. So, why aren’t you getting more clients?