| Accountability for results | Your dedicated Growth Counsel is your single point of contact and owns the number that matters: signed cases at a healthy cost per case. No account managers, no sales reps. Your Growth Counsel is incentivized by your outcomes, not by selling you more. | You get an account manager often incentivized to add services and retainers, not to lower your cost per signed case. | Results are hard to benchmark, and the cost is fixed whether the cases come in or not. |
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| Personal injury expertise | Built for law firms and fluent in personal injury: contingency economics, accident keywords, intake speed, and bar advertising rules. | Often generalist or split across industries, so PI nuances like case value and solicitation rules get missed. | Depends entirely on who you hire, and marketers who understand PI growth and ethics are rare and costly. |
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| Seniority of the team | Senior operators who have already scaled firms lead your work. No juniors learning on your budget. | Senior people sell the deal, then mid and junior staff run the day to day, with senior attention only when something breaks. | You can hire one strong person, but a full senior skill set across channels is hard to find and keep. |
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| Marketing and intake together | We run the whole funnel, including fast, around-the-clock pre-intake, so the cases you pay to generate actually get signed. | Most agencies stop at generating leads and hand them off, leaving the intake gap where PI cases are won or lost. | Marketing and intake usually sit in separate teams, so leads slip through the gap between them. |
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| Scope and flexibility | Work shifts each month to whatever brings in the most cases. Adding a new channel never means a new contract or a bigger bill. | Limited to a fixed scope. Anything beyond it means a new contract or added fees. | Limited to your team's skills. New channels mean new hires, training, or another vendor. |
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| Cost and commitment | One flat monthly subscription that replaces a stack of vendors and hires. Month to month, with no long-term lock-in. | Project fees plus add-ons that climb, often behind a long contract. | Salaries, benefits, tools, and management overhead that you carry regardless of results. |
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| Reporting and visibility | An executive dashboard that tracks every lead from first click to signed case to revenue, including your cost per signed case. | Reports that lean on clicks, impressions, and form fills, rarely tied to signed cases. | Reporting is only as good as the tools and time your team can spare, and is often partial. |
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| Advertising compliance | Campaigns built with bar advertising rules, results disclaimers, TCPA, and solicitation timing in mind from the start. | Generic compliance handling that can expose the firm to ethics and TCPA risk. | Relies on your team to keep current with evolving bar and advertising rules. |
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