Built in New York, NY • Miami, FL • Austin, TX 𓍝 Serving law firms nationwide    (332) 278-5681   hello@pioneerly.com

Legal Marketing for Mid-Size Law Firms

Others “Do Marketing.”We Grow Your Firm’s Revenue.

Law firms with $2M+ in annual revenue come to us to grow faster than their size or ad budget says they should. It feels like adding a rainmaker to the firm.

Recent wins for our clients

Case file 01 · Family law · Houston, TX · 9-attorney firm

A high-asset divorce and complex-custody practice with a strong local reputation, but inconsistent month-to-month case flow and no visibility into which marketing dollars actually produced revenue.

In 90 days, monthly revenue rose 21% over baseline. What drove it: a rebuilt intake that cut response times to under ten minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the team, and full-funnel attribution so the partners could finally see which dollars produced signed cases and which only produced consultations that never converted.

The trust law firms place in Pioneerly means everything to us.

No matter how good we are today, we’ll keep improving tomorrow. That’s how we continue to earn that trust.

Piotr & Matt Founders of Pioneerly

The fit check

We're selective about the firms we take on. It's the only way we can put a 90-day ROI guarantee in writing.

Grow My Practice is for you if…

It's not for you if…

Stage

You run an established practice with $2M+ in annual revenue, and you want it to grow faster than its size or ad budget says it should.

You're pre-launch or still landing your first clients. That stage needs a different playbook. We built Launch My Practice for it.

Setup

You're done juggling agencies, consultants, and freelancers. You want one senior team that owns the entire growth engine and answers for it.

You're shopping for one more vendor to bolt onto the stack and coordinate yourself.

Scoreboard

You judge marketing the way you judge a case: on outcomes. Signed clients, cost per case, revenue you can trace to the dollar.

You'd be satisfied with traffic charts, follower counts, and a louder brand.

Speed

When something is clearly working, you move. You want implementation starting this month, not after another round of internal reviews.

You're planning to collect proposals and think it over for a quarter.

If the right-hand column is where your firm is today, that’s okay. No hard feelings from us, and our door will stay open in the future.

If the left-hand column reads like you wrote it yourself, we should talk.

See if your firm qualifies

We redlined the agency model.
Firms that work with us feel the difference.

Pioneerly isn’t an agency. We’re a practice growth firm, and the experience of working with us is one of the reasons our clients stay and grow with us for years.

Services are delivered under the agency’s playbook, which is shared across all clients. Your growth plan is built around your firm. We assess every marketing channel, your intake and operations, and emerging technology to determine what will work best.
Your point of contact is an account manager, who relays updates from the delivery team. Your point of contact is your Growth Counsel, a senior practice growth and marketing operator who leads the work for your firm. You can reach them anytime by email, Slack, or WhatsApp.
The scope of services is fixed for the term of this agreement. Additional services will be quoted separately. We adjust the scope and focus of our work each month based on what will bring your firm the most cases next.
Specialist services, including SEO, paid media, content, and intake, may require separate vendors. Your single subscription gives you access to every specialist your firm needs to grow.
Contact is limited to a monthly status call. The agency is more interested in upsells than in your practice. We become experts in your firm, clients, and market, anticipating what needs to change before you have to ask.
Monthly reporting will include impressions, clicks, and website sessions. Reporting comes in your language: signed cases, cost per case, and return on spend. Your executive dashboard includes a timeline of what happened and why.

Meet Pioneerly's Growth Counsels

A Growth Counsel is a board-level practice growth and legal marketing operator who leads the team working on your firm’s success and owns the results. You can talk with your Growth Counsel anytime on Slack, email, and WhatsApp.

$600M+ in lifetime revenue generated
Piotr Szalkiewicz

Piotr

Growth Counsel, Managing Partner

Chair, American Attorney Marketing Association

  • Personal Injury
  • Mass Tort
  • Medical Malpractice
  • Healthcare Law
  • Business / Corporate Litigation
  • Immigration
  • Multi-practice
Marcus Bennett

Marcus

Growth Counsel, Partner

  • Criminal Defense
  • Immigration
  • Civil Rights
  • Personal Injury
  • Multi-practice
Richard Hale

Richard

Growth Counsel, Partner

  • Business Litigation
  • Employment Law
  • Intellectual Property
  • Data Privacy
  • Tax
  • Real Estate
  • Multi-practice
Claire Voss

Claire

Growth Counsel, Partner

  • Family Law
  • Divorce
  • Estate Planning
  • Probate
  • Elder Law
  • Multi-practice
Elliot Hensley

Elliot

Growth Counsel, Partner

  • Medical Malpractice
  • Personal Injury
  • Product Liability
  • Cybersecurity
  • Workers' Compensation
  • Multi-practice
Matt Sarson

Matt

Growth Counsel, Co-Founder

  • Personal Injury
  • Real Estate
  • Bankruptcy
  • Estate Planning
  • Intellectual Property
  • Multi-practice

From the managing partners who trust us

Summit Smith Summit Smith Managing Partner, Smith Law
Personal Injury 17-attorney firm
“The results we've been getting over the last few months are impressive. We're getting more leads, and the guys at Pioneerly have taught us how to manage and convert them better.
I also love the dashboard they built for us. It shows me all the data I need to understand how our marketing is performing.”
Summit Smith · Smith Law
John Brown John Brown Managing Partner, Brown Law Group
Business Litigation 10-attorney firm
“Pioneerly took our firm from nothing to the majority of our cases signed from Google. We have a great relationship, and the content they create for us is so interesting that our team always reads it.”
John Brown · Brown Law Group
Marianella Manzur Marianella Manzur Partner and Chief Revenue Officer, Joorney
Immigration 200-person firm
“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Marianella Manzur · Joorney
Pioneerly market intelligence

Our data uncovers better channels, leads, and cases.

Shortlist five legal marketing agencies, and they’ll likely use the same off-the-shelf tools and see the same numbers.

We track ad prices, search demand, rankings, and reviews across all 50 states and 5,000+ law firms, then turn that data into actionable benchmarks. Every client decision starts with what the market is actually doing, not a hunch.

Live
50 states monitored continuously
5,000+ law firms tracked
24/7 demand, cost, and competition signals
Included · Local SEO & Google Maps

Be the firm clients find when they search nearby

When someone needs a lawyer, they search “injury attorney near me” or “divorce lawyer in [city].” More than half of those clicks go to the local pack and Google Maps, above the regular results. We get your firm into that space, and keep it there.

Calls trending upvia Google Business Profile
A
Your firm Top of local pack
★★★★★ 5.0 (214)
Personal injury attorney · Open 24 hours
B
Westside Accident Group
★★★★☆ 4.6 (88)
Personal injury attorney
C
Metro Legal Partners
★★★★☆ 4.4 (52)
Personal injury attorney

A Google Business Profile that wins the map

We optimize and actively manage your profile, with the right categories, services, photos, and regular posts that push your firm up the local pack and into Google Maps.

Found in every “near me” search

We tune the signals Google ranks on, relevance, distance, and prominence, and track your visibility across every part of your service area so you surface for high-intent local searches.

Consistent listings & local authority

Accurate name, address, and phone across Avvo, Martindale, Justia, and the directories Google trusts, plus local link building that strengthens your firm’s authority.

Reviews that build trust and rankings

We help you earn, manage, and respond to client reviews, the social proof that lifts both your local ranking and the share of searchers who pick up the phone and call.

Also included with your subscription

While you’re reading this, our clients are getting cases referred to them through our network

Every Pioneerly subscription includes access to the Attorney Referral Network. When a case surfaces inside a firm we work with and fits your practice and market, we route it to you at no cost. Because supporting our clients and their growth in every way we can is what we do.

Explore the Referral Network
  • Included with every subscription
  • No per-case fees
  • Priority access available
The people behind Pioneerly

You're in good hands.

The Grow My Practice subscription is led by two of the most experienced operators in legal marketing. They oversee strategy across all clients, guiding and supporting your dedicated Growth Counsel and their teams.

Piotr Szalkiewicz, Managing Partner of Pioneerly

Piotr Szalkiewicz

Founder & Managing Partner

  • Chair, American Attorney Marketing Association
  • Member, American Bar Association
Matt Sarson, Chief Marketing Officer at Pioneerly

Matt Sarson

Co-Founder & Chief Marketing Officer

  • Author
  • Founding Member, American Attorney Marketing Association

Grow My Practice is the new standard
for growing a law firm

Comparison areaGrow My Practice by PioneerlyAgencyIn-House Team
Resources & Scope of WorkUnlimited. Scope of work is driven by what’s best for your firm and can change each month. Strategy and execution shift as needed to maximize case growth.Limited to a predefined service list. Anything outside scope requires another vendor or contract renegotiations that come with additional cost.Limited to the skills of current staff. New opportunities are hard to identify and require hiring, expensive training, or managing multiple vendors.
Seniority & Experience LevelYour growth is driven by board-level operators who have already scaled firms. No juniors learning on your budget.Mid and junior marketers do most of the work behind the scenes. Senior attention only when there is a problem.Skillset and experience depends entirely on who you hire. High-caliber growth operators are hard to find and costly.
Legal-Industry Expertise100% law-firm focused. Deep knowledge of your practice type, ethics, regulations, bar rules, intake workflows.Often a choice between limited understanding of your practice or generic marketing that does not drive legal leads effectively.Depends on the hire. Hard to find cross-disciplinary legal marketing expertise.
Growth ManagementGuided by your dedicated Growth Counsel, an operator with law firm scaling expertise. Incentivized internally by client outcomes, not upsells.You are assigned an account manager who is incentivized to push more services, not driven by your firm’s growth.Requires hiring a senior leader, or the attorney must manage everyone, wasting billable time.
Cost EfficiencyReplaces an entire growth team at a fraction of cost. No hiring, payroll tax, benefits, or turnover cost.Retainers stack with hidden costs like ad management fees, upsells, and outsourcing margins.Salaries, benefits, HR, tools, and turnover costs add up fast, and top talent requires a high salary.
Vendor & Tool ConsolidationOne partner handles marketing, intake ops, analytics, AI, tools, and sales support.You juggle multiple vendors and consultants.Each function requires separate hires plus multiple tools and subscriptions.
Depth of Firm UnderstandingWe embed into your practice (intake, CRM, workflows, staff, client relations) to continuously suggest improvements and drive more clients.Agencies learn what they must to deliver their scope. Limited understanding means missed opportunities and reactive execution.A strong, hand-picked, and well-supported internal team learns your practice well and cares about the mission.
Sales & Intake SupportWe optimize your entire client journey: from visibility and leads, through intake and signed clients, to reviews and referrals.Focus mostly on top-of-funnel marketing; intake and after-sale process left to the firm.Intake handled internally by the team, but optimization depends on internal expertise. Often little time left for post-sale activities that drive new clients.
Tech & AI AdvantageAI search optimization, marketing and sales automations, workflows and tools - all managed for you.Slow to adapt to emerging technologies, behind on AI, push partner-commission tools.Requires separate tech leadership - expensive and slow to implement.
Hiring Risk & OverheadNo recruiting, onboarding, or people management.No recruiting, onboarding, or people management.High cost of bad hires. Ramp-up time slows growth momentum.
Future-Proofing the FirmBuilds scalable systems (intake, reviews, automation) that grow with the practice.Deliverables degrade once contract ends, growth stalls.Only top hires can guarantee lasting results.
Market exclusivity

Pioneerly only works with one firm
per practice area, per market

When a firm subscribes, the seat for its practice area and market is taken. One firm gets our market intelligence, our playbooks, and our team. Everyone else in that market gets told no.

01

One seat per practice area, per market. A personal injury seat and a family law seat in the same city are different seats.

02

The Growth plan locks your primary market. The Scale plan locks both primary and secondary markets.

03

Seats don't reopen until a client leaves. But our clients don't leave.

Terms of Service Excerpt

Market Exclusivity.

Pioneerly shall not accept or serve any law firm competing with an active client in the same practice area, within the market covered by the client's plan.

Growth plan: your primary market. Scale plan: primary and secondary markets.
In writing

Seat openWe can take your firm on. Once you subscribe, the seat is no longer available.

Seat takenWe already work with a competing firm. We can't take you on while they're a client.

Hire Us

Grow faster than your firm’s size
says you should

Growth

Best for: firms between $2M and $12M in annual revenue that want fast, dependable growth.

Parallel workstreamsiEach workstream is a full, dedicated virtual team — senior specialists across every skill your firm needs — working on your growth in parallel. One
Case referralsiWhen a case in our network is a good fit for your firm, we send it your way. Priority puts you first in line for the best-matched cases. Standard
Ad spend managed freeiNo cap on your ad budget. We manage your campaigns at no charge up to $10K/mo in ad spend; a 5% management fee applies above that. First $10K/mothen a 5% fee
Market exclusivityiWe don’t take on competing firms in your practice area within your covered market. On the Growth plan, exclusivity covers your primary market. Primary market
Free 7-day onboardingiYou won’t be charged when you subscribe. The first seven days are for onboarding and setup, and your first monthly payment will be charged automatically after that. Yes

Who runs your growth

  • A dedicated Growth Counsel — a senior growth operator who leads your strategy and owns your results
  • Direct access by email, Slack, or WhatsApp — no account managers, no sales team
  • A full senior legal marketing team behind them, reshaped each month around your biggest opportunities

Getting found

  • SEO that ranks your firm for the case types you actually want
  • AI search (AEO) that gets your firm recommended by ChatGPT, Gemini, and Claude
  • Local SEO that puts your firm on Google Maps across your market
  • Google Ads with conversion tracking tied to revenue, not clicks
  • Paid social on Meta, LinkedIn, YouTube, TikTok, and Reddit
  • Out-of-home campaigns in your local market

Getting chosen

  • Articles, guides, video, and social content that build your authority
  • Webinars and virtual events, fully produced for you
  • Email and newsletters that keep your firm top of mind
  • Client reviews, video testimonials, and reputation management
  • Referral and partnership programs, built and managed
  • Attorney recognition: awards, media interviews, and speaking opportunities

Getting booked

  • A website and landing pages built to turn visitors into consultations
  • Every new lead captured, qualified, and routed — warm ones straight to your intake team, the rest into nurturing sequences
  • Consultations booked straight onto your calendar
  • Missed calls recovered, old and cold leads won back

Seeing exactly what’s working

  • An executive dashboard with a bird’s-eye view of all your marketing performance
  • Every lead tracked from first click to signed case and revenue
  • Plain monthly reporting: signed cases, cost per case, and return on spend
  • Your whole marketing stack — tools chosen, set up, and managed for you

Strategy, intelligence & compliance

  • Pioneerly’s proprietary market intelligence — live demand, cost, and competition data no other legal marketing firm has
  • Your ideal clients and highest-value case types, clearly defined
  • Positioning and messaging that set your firm apart from competitors
  • Ongoing market research for your practice areas
  • Every campaign kept within state bar, ABA, and federal advertising rules
Free 7-day onboarding 90-day positive return guarantee Senior-only team Month to month, cancel anytime

Is your firm above $50M in annual revenue? Talk to us about a custom plan.

Our written guarantee

A positive return in 90 days, or we keep working for free.

If your firm doesn't see a positive return on your Grow My Practice subscription within 90 days of starting, we keep working for free until you do.


We can afford to put this in writing for one reason: we don't take on firms we aren't confident we can grow.

How fast does Grow My Practice pay for itself at your firm?

$

Average revenue per signed case. The default is an industry estimate. Replace with your firm's number for an accurate result.

At $10,000 per case, Grow My Practice pays for itself at 6 new cases per year.
That's 0.5 new cases per month.
Piecing this together with seven separate agencies would require 21 new cases per year just to break even.

This is break-even math, not a forecast. Actual case lift depends on your market, practice area, and execution. Default case values are industry averages. Your numbers will be more accurate.

What your first days with Pioneerly look like

  1. Your dedicated Growth Counsel, who will lead and coordinate all work for your firm, is assigned to you within 24 hours.

  2. Your Growth Counsel and their team start an external audit to get an outside view of your firm and surface initial insights.

  3. You receive an invitation to an online briefing session, where you can provide your feedback, context, and any information needed by our team to deliver the best results for your firm.

  4. The strategy and action plan for the first month are established, with quick wins and low-hanging fruit prioritized from the start.

  5. At the end of each month, you receive a progress report outlining all actions taken, along with relevant data and your Growth Counsel’s insights and commentary.

  6. You can talk to your Growth Counsel at any time through Slack and WhatsApp to discuss strategy, seek advice, and get quick answers.

Frequently asked questions

Not at checkout. Every subscription starts with a free 7-day onboarding period, and we begin working from day one on setup, analysis, and first actions. Your first monthly payment is charged automatically once those 7 days end.

Your Grow My Practice subscription is month to month. There aren't any long term contracts or commitments. You can cancel anytime.

At Pioneerly, we don't sell time. We sell outcomes.

Traditional agencies and consultants bill you for hours of work delivered. We've built our firm to operate faster, with senior talent and systems designed for execution. We outcompete others on speed, talent, and creativity, which allows us to drop the billable hours model altogether.

The base Grow My Practice subscription gives you a rough monthly equivalent of at least 7 specialized vendors or multiple in-house hires in both the quantity and quality of work delivered for your firm. Our goal is not to sell you time, it's to deliver more than you expect, faster than you thought possible.

If your firm doesn't see a positive return on your subscription within 90 days of starting, we keep working for free until it does. Positive return means revenue attributed to our work exceeding the subscription fees you've paid, based on the tracking and attribution we set up for your account.

We can afford to put this in writing for one reason: we don't take on firms we aren't confident we can grow. The full terms are in our Terms of Service.

Different acquisition channels have different timelines, cost per case, and competitive landscapes. Delivering fast outcomes for your firm is our priority, and we address available low hanging fruit from the first month to bring quick wins and as much momentum as possible.

You get a monthly report focused on the numbers that actually tell you whether your firm is growing: signed clients, qualified leads, cost per case, cost per lead, ROI, and revenue attributed to marketing. No vanity metrics, no inflated traffic charts that don't connect to cases.

Beyond the top-line numbers, you'll see performance broken down by channel and initiative: conversion rates at each stage of your intake funnel, qualified traffic by source, ad spend efficiency, consultation booking rates, follow-up and reactivation results, event attendance, and review acquisition. If we're running it, you'll see how it's performing.

Your Growth Counsel walks you through the report each month and translates it into what we're doing next.

Very little. The first few weeks involve more of your time as we align on goals, priorities, and how your firm operates. After that, most firms spend no more than an hour or two per week on approvals and quick check-ins.

We have an internal policy of no meetings unless absolutely necessary. We value our time, and we value yours. No standing calls, no pointless status updates on a screen. Communication happens asynchronously through updates and reports, and synchronously only when it actually matters.

If you're open to it, we can plug into your firm's existing workflows, tools, and communications so we can stay on top of what's happening with your intake, pipeline, and operations without having to ask you about it. The more access we have, the less we need to take up your time.

You have a direct line to your Growth Counsel via email, Slack, or WhatsApp anytime you need something.

Senior operators only. No juniors learning on your time.

Our team has built and scaled law firm growth programs, led marketing and intake, and managed multi million dollar campaign budgets.

We're one of the most selective places to work for senior growth professionals in the legal space. Every team member goes through a rigorous vetting process for both skill and depth of legal industry knowledge. These are the kind of people most firms would struggle to find, compete for, and retain on a full time basis.

We recommend consolidating everything under your subscription for better results and cost efficiency. This can happen gradually. Your Growth Counsel will review what your current vendors are doing, take over what makes sense first, and manage the transition so live campaigns keep running without interruption.

No. Market exclusivity is built into every plan: we don't accept firms that compete with an active client in the same practice area within their covered market. On the Growth plan, that covers your primary market. On the Scale plan, it covers your primary and secondary markets. The commitment is written into our Terms of Service.

For clients in different practice areas or markets, strict information walls apply: your strategy, campaign data, and performance metrics are never accessible to anyone outside your dedicated team. An internal auditor continuously monitors for potential conflicts and flags them to the executive team before they become an issue.

Yes. Everything we create for your firm is yours. Website, content, ad accounts, campaign data, creative assets, all of it.

At Pioneerly, we don't have a sales team, and you won't be communicating with an account manager day to day. We don't have those either.

Instead, your main point of contact is your dedicated Growth Counsel, a senior practice growth expert who leads all work delivered for your firm. They are hands on and fully embedded within your firm, making them someone you will actually want to talk to. And you can do it not just through email, but also Slack and WhatsApp.

Growth Counsels at Pioneerly are incentivized by the results they and their teams deliver for your firm, not by the size of your subscription.

Ad spend is separate from your subscription fee and is paid directly to the ad platforms. We manage your campaigns at no additional cost up to $10,000/month in ad spend on the Growth plan, and up to $25,000/month on the Scale plan. Above your plan's threshold, a 5% management fee applies.

We work across all practice types. Our extensive experience and proprietary market intelligence give us the ability to understand the competitive landscape, audience behavior, and best performing marketing channels for each practice type, allowing us to deliver the strongest results for our clients.

Some of the practice areas we work in most often include personal injury, criminal defense, family law, bankruptcy, immigration, workers compensation, employment law, estate planning, property law, cybersecurity law, corporate litigation, healthcare law, construction law, and veteran law.

Capability isn't the limiting factor, availability is: we only work with one firm per practice area, per market. If a competing firm already holds the seat in your market, we'll tell you.

We work exclusively with law firms. Compliance with bar advertising rules is built into how we operate, not an afterthought. Your Growth Counsel reviews all campaigns and materials against your state's specific requirements before anything goes live. Your firm always has final sign-off on anything published under its name.

Have other questions? Message us

Consultation