New York has been one of the centers of the American legal profession for generations. Some of the largest and most influential law firms in the world were built here. So were thousands of small practices, specialist boutiques, neighborhood firms, trial shops, and family businesses that happen to practice law. The city has its own…
Law firm growth plans
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From the library
2026 Law Firm Marketing Benchmarks & Statistics: Where Your Firm Stands
Growth Counsel & Managing Partner at Pioneerly
Piotr Szalkiewicz is the Founder and Managing Partner of Pioneerly, a practice growth and legal marketing firm serving law firms. A recognized law firm marketing expert, he has spent over 20 years building and growing companies across legal, tech, and media, including immigration firm Joorney and Boston-based tech unicorn LiveChat. He works directly with clients as a Growth Counsel at Pioneerly. Piotr is also the Chair of the American Attorney Marketing Association and a member of the American Bar Association.
Legal Technology & AI Marketing & Growth
AI Mode SEO for Lawyers: How to Get Your Law Firm Visible in Google AI Mode
AI Mode SEO for lawyers starts with a simple requirement: Google must be able to find, index, understand, and trust the pages that prove your law firm is relevant to a specific legal need in a specific market. There’s no separate AI Mode submission, special schema, or llms.txt file that gets a law firm included.…
Multi-location law firm marketing gets treated like regular law firm marketing with a few extra Google Business Profiles bolted on. That’s the mistake. It’s an expensive one too. Across small businesses generally, roughly half fail within five years according to Bureau of Labor Statistics survival data. A second location doesn’t inherit the first location’s traction…
