Piotr
Growth Counsel, Managing Partner
Chair, American Attorney Marketing Association
Law firm growth plans
Grow My PracticeGrow revenue with more of the right cases and a predictable client acquisition system for mid-size law firms.Grow My DocketBuild your docket with more qualified plaintiffs at a cost that works. Claimant acquisition, pre-intake, and mass tort marketing.Launch My PracticeBring in the right clients from the start without costly trial and error. Marketing, website, and launch support for new law firms.Law firm marketing
SEO & AI Search (AEO)Enterprise SEO & AI SearchReview ManagementWebinars & EventsLead ManagementPaid AdsView All Services & PricingFirm IntelligenceAI-powered revenue discovery that finds where money is lost across your entire firm, then captures it with custom-built revenue enablers.AI AgentsAutomate routine tasks with custom AI agents for your practice.Managed AI ToolsWe build and manage your AI infrastructure and tools.AI WorkshopsTrain your team on AI fundamentals and effective AI use in your practice.
LibraryIn-depth articles, data, and research from the Pioneerly team, written and coauthored with leading attorneys.Firm Visibility AuditFind the blind spots costing your firm qualified leads.The Case for Growth#1 newsletter for those building successful law firms.2026 U.S. Legal Market Health IndexSee where legal markets are healthiest for firm growth.2026 Law Firm Marketing BenchmarksCompare your firm’s marketing with other U.S. law firms.
From the library
Multi-Location Law Firm Marketing: How I Approach Growth Across Multiple LocationsSEO FOR LAW FIRMS WITH MULTIPLE OFFICES OR PRACTICE GROUPS
Enterprise SEO Agency
for Large U.S. Law Firms
Pioneerly runs one coordinated search program across Google Search, Google Maps, and AI search for every location and practice group in your firm. We measure results in signed matters by office and practice, not vanity metrics like website traffic.
- Dedicated Growth Counsel
- Exclusive in every market you hold a seat
- Reporting by office and by practice
- 120-day ROI guarantee
Google
5.0
Verified Reviews
Trustindex
5.0
Top Rated Service 2026
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Trustindex over the past 12 months, qualifying it to receive the Top Rated Certificate.Visibility map example
A Southeast firm: 5 offices, 4 practice groups
| Office | Personal injury | Employment law | Family law | Criminal defense |
|---|---|---|---|---|
| Atlanta Head office | Top 3 + Maps | Top 3 + Maps | Top 3 + Maps | Top 3 + Maps |
| Charlotte | Top 3 + Maps | Top 3 + Maps | Page 1 | Top 3 + Maps |
| Nashville | Top 3 + Maps | Top 3 + Maps | Top 3 + Maps | Page 1 |
| Birmingham | Top 3 + Maps | Page 1 | Top 3 + Maps | Top 3 + Maps |
| Jacksonville | Top 3 + Maps | Top 3 + Maps | Top 3 + Maps | Top 3 + Maps |
- Top 3 and the local pack
- Page 1
- Invisible
17 of 20 in the top 3
Recent client results
Google Search
+61%
Signed cases from Google Search, 120 days after launch.
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A content hub for every case type the firm wants across all locations. The site ranked for “Philadelphia personal injury lawyer” and was invisible for product liability, motorcycle and commercial trucking. We built a custom, multi-pronged SEO campaign for each case type and location.
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Depth in every format. Long-form guides, case write-ups and attorney-led video per case type, targeted answers to specific legal questions people search across locations for to capture long-tail queries.
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Duplicate location pages folded into one per market. They had been splitting the firm’s ranking signals between themselves.
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A faster site with a clear structure. Page speed and Core Web Vitals fixed at template level, and the navigation and internal links rebuilt so every case type and office page is three clicks from the homepage.
AI search
AI visibility by model
- Before
- After
| ChatGPT | |
|---|---|
| Claude | |
| AI Overviews | |
| AI Mode | |
| Gemini | |
| Copilot |
Visibility: the share of tracked AI answers in which the firm is named.
From near-zero to leading results across AI search.
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Measured in six assistants. ChatGPT, Claude, Google AI Overviews, AI Mode, Gemini and Copilot, before the program and after it.
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Every practice group recommended, not just the biggest. AI assistants answer from what they know about the whole firm. We made each practice group part of that picture, so the firm gets recommended for all of them.
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Part of the SEO & AI Search program. The same subscription that runs Google Search and Maps runs the AI search layer.
The trust law firms place in Pioneerly means everything to us.
No matter how good we are today, we’ll keep improving tomorrow. That’s how we continue to earn that trust.Piotr & Matt Founders of Pioneerly
Recent collaborations
Pioneerly builds a firmwide SEO and AI search strategy aligned with the growth goals of practice group leaders and office managing partners.
For large law firms, SEO strategy has to support distinct practice groups, multiple offices, and firmwide growth priorities. Individuals, general counsel, business leaders, and referral sources need to find the right expertise and clear reasons to choose your firm.
Pioneerly brings together technical optimization, practice-specific SEO and AEO, local SEO for each office, and AI visibility while building your firm’s authority to help you attract and win new business. We focus investment on the practices, markets, and client opportunities that matter most to your firm.
SEO investment focused on the practices and markets you want to grow
We start with your firm's growth goals: the matters you want more of, the clients you want to reach, and the offices ready to expand. We identify what those clients search for and where competing firms are gaining visibility your firm lacks. That research guides which practice pages to improve and which content to create, helping prospective clients find your team and understand why it belongs on their shortlist.
Each priority practice gets a plan that reflects how its clients choose counsel. Consumer practices need strong local visibility and a straightforward inquiry process. Business practices need to demonstrate relevant experience, answer complex questions, and reinforce referrals. We coordinate these priorities across the firm so investment follows opportunity and capacity, with clear goals for each practice and market.
Visibility for each office across Google, Maps, and AI search
We help clients find the right office and attorneys when they search for legal services, compare local firms, or ask AI assistants which counsel to consider. Practice pages, attorney profiles, and office pages work together to show where your firm operates and what each team handles. We resolve pages competing for the same searches and create local content where your experience and client demand justify it.
Eligible offices receive coordinated Google Business Profile management, accurate directory listings, and appropriate review processes. We also strengthen the content and third-party references that support AI discovery. Tracking across Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, and Perplexity shows where your firm appears, where competitors lead, and which offices or practices need attention.
Technical SEO that supports growth across large, complex websites
We audit your websites against relevant peer firms to find issues that prevent important pages from appearing in search or make it harder for visitors to contact your team. The review covers how search engines find and index pages, internal links, duplicate content, mobile performance, and page speed. You get a prioritized action plan, with clear responsibilities across marketing, IT, and your web team.
Fixes to shared templates improve thousands of pages at once. We organize information about your attorneys, offices, and services so search engines can interpret it accurately and direct visitors to the right pages. For redesigns, mergers, lateral moves, and platform changes, we plan redirects, check the site before launch, and monitor performance afterward to protect the visibility your firm has earned.
Content that builds your firm's authority and gives clients reasons to choose you
We turn attorney knowledge, approved matter experience, and client alerts into content that helps buyers evaluate your firm. Each priority practice gets an editorial plan addressing the legal issues, industry concerns, and counsel-selection questions its clients care about. Clear explanations, relevant credentials, and specific experience help prospective clients understand what your team can bring to their matter.
We manage drafting, updates, and review schedules to make good use of attorney time while keeping publication subject to your firm's approvals, advertising requirements, and confidentiality standards. We also pursue relevant coverage and earned links from legal, industry, and business publications, extending your expertise beyond your website and strengthening your firm's reputation with clients and search engines.
More qualified inquiries reaching the right attorneys
Visibility creates value when prospective clients take the next step. We review where visitors arrive, what they need to know, and what stops them from getting in touch. Practice pages, attorney biographies, and experience pages should make your capabilities clear and lead naturally to contacting a partner, submitting an inquiry, or reaching the appropriate office.
We improve calls to action, forms, and inquiry routing with your business development and intake teams, then assess inquiry quality and follow-up. Reporting separates potential clients from recruitment, vendor, and irrelevant inquiries. For complex mandates, we account for the longer path from referral and research to a conversation, a pitch, and an engagement, while limiting the collection of confidential matter details.
Clear accountability and results your leadership can evaluate
Your dedicated Growth Counsel is your single point of contact, coordinating delivery across offices and practice groups. Your marketing leader sees what is planned, what has shipped, and what needs approval. Monthly reporting shows search and AI visibility, competitor movement, and qualified inquiries by practice and market, so you can assess whether the work is supporting your growth priorities.
Where your CRM and business development data allow, we connect search to opportunities, pitches, and opened matters, distinguishing work generated through search from work it helped influence. We make measurement gaps clear. Quarterly reviews help leadership evaluate progress, assess opportunity quality, and decide where to increase, maintain, or redirect investment.
Book a Consultation
Tell us about your offices and practice groups. We'll share our honest assessment during the live call.
Pioneerly helps multi-location law firms make smarter decisions with proprietary market intelligence
We track search demand, rankings, AI recommendations, lead costs, and reviews across all 50 states and more than 5,000 law firms. These insights help your firm spot gaps in each local market, prioritize the strongest growth opportunities, and reach prospective clients before competing firms do.
Live
50 states
monitored continuously
5,000+
law firms tracked
6 AI assistants
tracked per practice area and market
Work directly with a dedicated Growth Counsel
Your Growth Counsel is an industry-leading legal SEO and AEO expert who leads the Pioneerly team working toward your firm's goals and is accountable for the results.
Your trusted advisor
Rely on your Growth Counsel to understand performance across all of your marketing, evaluate vendors, and make better-informed growth decisions.
Direct access
Reach your Growth Counsel anytime by phone, Slack, email, or WhatsApp.
$600M+
in lifetime revenue generated for clients by our Growth Counsels
Marcus
Growth Counsel, Partner
Richard
Growth Counsel, Partner
Claire
Growth Counsel, Partner
Elliot
Growth Counsel, Partner
Matt
Growth Counsel, Co-Founder
Build a better organic case acquisition system.
Tell us about your firm and your goals. We'll give you our honest take on how to get there.
Retain Pioneerly
Enterprise SEO & AI Search
Best for: Large law firms with multiple offices or practice groups that want an SEO partner focused on revenue growth, with a coordinated search strategy and clear reporting by office and practice.
Scope
All offices and practice groups
CommitmentiMonth to month, cancel anytime.
Month to month
Results guaranteeiA positive return within 120 days, measured as program cost against the revenue value of signed matters.
120 days, in writing
Market exclusivity
Yes
Case referralsiWhen a case in our network is a good fit for your firm, we send it your way. Priority puts you first in line for the best-matched cases.
Priority
Enterprise SEO that helps clients find the right office and practice
- Practice and office pages built around client demand, helping each team attract relevant searches without competing against your own pages
- Local SEO and Google Business Profile management for eligible offices, with Google Maps tracking to identify where visibility needs improvement
- Full technical SEO audits and implementation covering crawlability, indexation, site architecture, internal linking, duplicate content, page speed, Core Web Vitals, and structured data, so search engines can find your priority pages and clients can use your site with ease
- Migration planning, launch checks, and monitoring to protect search visibility through redesigns, mergers, and platform changes
Practice-specific content that builds authority and supports AI discovery
- Keyword research, competitor analysis, and a content calendar for each practice group, focused on the matters your firm wants to win
- Content developed from attorney input and approved experience, with scheduled reviews and your firm’s advertising and confidentiality requirements built into the process
- SEO and AEO content that answers client questions, demonstrates your expertise, and helps search engines and AI assistants interpret your capabilities accurately
- Monthly monitoring across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews to identify missed visibility and inaccurate descriptions by practice and market
One accountable partner, with reporting tied to business growth
- An Executive Dashboard showing qualified inquiries, opportunities, and signed matters by office and practice group, where your intake or CRM data allows, with clear attribution limits
- A dedicated Growth Counsel as your single point of contact, coordinating delivery and keeping you informed by phone, email, Slack, or WhatsApp
- Monthly working sessions with your marketing lead and quarterly leadership reviews to assess results, resolve priorities, and direct investment
- Pioneerly’s proprietary market intelligence to uncover competitor gaps and growth opportunities across the practices and markets you want to grow
- Month to month, cancel anytime
- Senior-only team
- 120-day positive return guarantee
- Priority case referrals
Your first 30 days with Pioneerly
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Within 24 hours, we assign your dedicated Growth Counsel, your single point of contact at Pioneerly. They coordinate all work across your offices and practice groups, keep delivery on track, and keep you informed at every step.
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We assess how easily prospective clients can find your firm through Google Search, Google Maps, and AI assistants. You see where each office and practice group is visible, where competitors lead, and where your firm is missing opportunities.
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We agree on which matters your firm wants more of and where you have capacity to grow. Every office and practice group in scope is included from month one, with clear priorities, responsibilities, and quarterly milestones your leadership can review.
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We review your website, office listings, and the information search engines and AI assistants use to understand your firm. We identify what makes it harder for clients to find and evaluate your services, then prioritize the fixes most likely to deliver results quickly.
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We begin improving priority practice and office pages, correcting listings, and fixing website issues that affect multiple pages. We also agree on a content review schedule with your practice leaders, so work moves forward with the right approvals.
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Your marketing team gets a shared dashboard tracking search visibility, AI recommendations, and qualified inquiries by office and practice group. Where your systems allow, we connect inquiries to signed matters. Monthly reviews guide what we improve next and where we focus investment.
Pioneerly has the deep topical expertise needed for effective multi-practice SEO and content marketing.
Every practice attracts clients differently. Our practice-specific SEO and content marketing reflect those differences: local visibility for clients seeking nearby counsel, clear evidence of expertise for business buyers, and national reach for mass tort practices. Each approach supports the matters your firm wants to win.
Individuals and businesses
Business and specialist practices
National litigation
Enterprise SEO for personal injury law firms
How clients search
Prospective clients search by injury, accident type, and location. They need to understand whether your attorneys handle their situation and how to get help.
Google Search
truck accident lawyer Nashville
slip and fall attorney near me
who pays medical bills after a car accident in Georgia
AI Search
I was rear-ended in Atlanta last week and the insurer is already pushing me to settle. Should I talk to a lawyer first?
Which firms near me handle truck accident cases and actually take them to trial?
What your practice needs
Each office needs to compete locally while benefiting from the firm's wider experience. Repeating the same page across cities makes it harder to show why clients should choose your team in each market.
Examples of how we help
- Case-type keyword research, competitor analysis, and content plans for truck accidents, premises liability, and wrongful death, with dedicated service pages, supporting answers, and regular updates based on inquiry quality
- Office and accident pages built around local search demand, relevant attorney experience, and approved case results, with internal links connecting each market to the right legal team
- Google Business Profile management for eligible offices, including ongoing category and service optimization, review collection management, approved review responses, a Google Posts schedule, and neighborhood-level Maps tracking
- Mobile call and form optimization, office-specific call tracking, intake routing checks, and CRM source mapping to show which locations and case types generate qualified inquiries and signed cases
Enterprise SEO for family law firms
How clients search
People research divorce, custody, and financial concerns before choosing an attorney. They look for clear explanations, local experience, and a discreet way to make contact.
Google Search
divorce lawyer Fort Bend County
how is custody decided in Texas
prenup attorney near me
AI Search
My husband filed for divorce in Fort Bend County and we have two kids. What happens first?
Who are the better custody attorneys near Sugar Land for a contested case?
What your practice needs
Your firm needs to show the strengths of each local team while maintaining a consistent, reassuring voice. Content should reflect the services and jurisdictions each office handles without repeating generic city pages.
Examples of how we help
- Separate keyword and content plans for divorce, custody, support, and prenuptial agreements, with dedicated pages for priorities such as high-asset divorce and business-owner concerns where your firm handles them
- County and office pages featuring local attorneys, relevant court experience, and attorney-reviewed process guidance, with links to the specific family law services available in each market
- An attorney-reviewed FAQ calendar covering consultation preparation, parenting concerns, and financial questions, with scheduled updates and AI visibility checks for the questions prospective clients ask before choosing counsel
- Ongoing Google Business Profile optimization, scheduled posts, and a discreet review-request process, alongside contact forms with preferred contact methods and consultation tracking by office and matter type
Enterprise SEO for immigration law firms
How clients search
Families, individuals, and employers search for different immigration services. Queries often focus on a visa category, a specific problem, or an attorney who speaks their language.
Google Search
H-1B lawyer
E-2 visa attorney
how long does an I-130 take
AI Search
My employer wants to sponsor me for an H-1B but my current visa expires in March. What are my options?
Which immigration firms handle E-2 investor visas for applicants outside the US?
What your practice needs
A firm serving both individuals and employers needs distinct content for each audience. National visibility for specialist services should work alongside local office visibility, with a clear route to the appropriate team.
Examples of how we help
- Separate SEO plans for family, employment, and investor immigration, mapping visa-category searches to dedicated pages and distinct contact paths for individuals, employers, and referral partners
- Visa pages with attorney-reviewed eligibility explanations, process steps, document overviews, and FAQs, supported by a review schedule to update content when relevant policies or procedures change
- Office and attorney profiles connecting visa experience, verified admissions, and supported languages, with structured data, consistent directory records, and links to the appropriate immigration services
- Multilingual keyword research, localized content, language-specific page setup, and inquiry routing matched to your team's language support, with performance measured by visa category, language, and office
Enterprise SEO for criminal defense law firms
How clients search
People search by charge, location, and urgency, while families may research on their behalf. They want relevant defense experience and a clear way to reach an attorney.
Google Search
DUI lawyer Scottsdale
federal drug charges attorney
what happens at an arraignment in Arizona
AI Search
I got a DUI in Scottsdale on Saturday and my arraignment is Thursday. What should I do first?
Which criminal defense firms in Phoenix handle federal drug charges?
What your practice needs
Each office needs visibility for the charges and jurisdictions it handles. Inconsistent listings, generic service pages, and unclear contact options can send prospective clients to another firm.
Examples of how we help
- Charge-specific keyword research and service pages for DUI, drug offenses, white-collar matters, and other priorities, with separate state and federal content and attorney-reviewed answers to urgent questions
- Local pages connecting each office to the courts and communities it serves, supported by verified attorney credentials, approved case examples, and clear distinctions between the charges each team handles
- Google Business Profile management with ongoing category and service optimization, accurate office hours, scheduled posts, review collection management, and directory corrections, supported by local Maps visibility tracking
- Mobile click-to-call improvements, short consultation forms, after-hours routing tests, and missed-call reporting, with call sources and intake outcomes linked by office and charge type where systems allow
Enterprise SEO for estate planning law firms
How clients search
Individuals, families, and business owners research wills, trusts, succession, and estate administration. They compare attorneys while looking for answers relevant to their circumstances.
Google Search
estate planning attorney Naples FL
do I need a trust or a will in Florida
how to avoid probate in California
AI Search
I own a house in Florida and another in Michigan. Do I need a trust or just a will?
Which estate planning attorneys near Naples handle probate for out-of-state property?
What your practice needs
Your content needs to distinguish routine planning from complex estate and business succession work. Across offices, clients should be able to identify the right team and understand its relevant experience.
Examples of how we help
- Dedicated content plans for wills, trusts, probate, and business succession, with separate pages addressing young families, blended families, business owners, and complex estates where these match your firm's services
- Attorney-reviewed guides and comparison pages on planning options, administration, and consultation preparation, with named authors, source references, and scheduled reviews for jurisdiction-specific changes
- Local office pages linked to relevant planning services and attorney credentials, plus Google Business Profile optimization, review-request management, scheduled posts, and directory consistency checks for eligible offices
- Workshop and webinar landing pages with registration tracking, searchable event recaps, and links to consultation booking, so your team can measure which topics generate attendance and qualified planning inquiries
Enterprise SEO for workers' compensation law firms
How clients search
Injured workers search for help with denied claims, delayed benefits, and returning to work. They need understandable answers and an attorney who handles claims in their state.
Google Search
denied workers comp claim lawyer
workers compensation attorney Fresno
can I be fired while on workers comp in Illinois
AI Search
My workers comp claim was denied in California and I’m still out of work. Can I appeal?
Which workers comp firms near Fresno handle denied claims and have Spanish-speaking staff?
What your practice needs
A multi-state practice needs content that reflects the jurisdictions it serves and directs inquiries to the appropriate office. Local visibility matters, but so does making the claims process less confusing.
Examples of how we help
- State-specific keyword research and attorney-reviewed pages for denied claims, delayed benefits, workplace injuries, and appeals, with supporting FAQs linked to the services each office provides
- Local pages featuring the hearing locations and communities your team serves, relevant attorney experience, and clear next steps, with duplicate content checks across offices and jurisdictions
- Google Business Profile optimization, review-request management, and scheduled posts for eligible offices, plus multilingual keyword research and localized claim guides where your intake team supports those languages
- Mobile inquiry forms using attorney-approved screening questions, routing by state and office, and source tracking through intake, so marketing can distinguish relevant claim inquiries from calls outside your scope
Enterprise SEO for bankruptcy law firms
How clients search
Individuals research debt relief, costs, and bankruptcy options. Business owners and company advisers look for restructuring experience and counsel suited to their financial situation.
Google Search
chapter 7 lawyer near me
how much does chapter 13 cost
bankruptcy attorney Northern District of Texas
AI Search
I earn $70,000 and owe $40,000 on credit cards. Is chapter 7 or chapter 13 better for me?
Which bankruptcy firms file in the Northern District of Texas and what do they charge?
What your practice needs
Consumer bankruptcy and business restructuring require different content and inquiry paths. Your site should make each team's capabilities clear while connecting clients with the right office and relevant jurisdictional experience.
Examples of how we help
- Separate keyword strategies and content plans for consumer bankruptcy, business bankruptcy, and restructuring, with dedicated pages that distinguish individual debt concerns from company and creditor needs
- Chapter-specific service pages, attorney-reviewed cost and process FAQs, and consultation preparation guides, with internal links that help prospective clients reach the appropriate bankruptcy team
- Local court and office pages supported by relevant attorney experience, Google Business Profile optimization for eligible locations, and a scheduled review of jurisdiction-specific content and firm-approved disclosures
- Separate consumer and business inquiry forms, routing rules, call-source tracking, and CRM reporting, with conversion reviews to identify which pages produce qualified consultations and restructuring opportunities
Enterprise SEO for employment law firms
How clients search
Employees search around workplace problems. Employers and in-house counsel research compliance, disputes, and outside counsel with relevant industry experience.
Google Search
fired after reporting harassment lawyer
unpaid overtime attorney Chicago
severance agreement review
AI Search
I was fired two weeks after reporting my manager for harassment. Do I have a case?
Which employment lawyers in Chicago take unpaid overtime cases on contingency?
What your practice needs
Your website must make clear whom your firm represents. If different teams serve different audiences, separate content and contact paths help attract appropriate inquiries and reduce time spent redirecting them.
Examples of how we help
- Separate keyword research, competitor reviews, and content plans for employee-side and management-side services, so searches lead to pages that clearly identify whom your attorneys represent
- Dedicated pages for priorities such as wage disputes, discrimination, workplace investigations, and compliance advice, supported by industry-specific content and attorney-reviewed updates on relevant developments
- Attorney and office pages organized by client audience, industry experience, and jurisdiction, with links connecting each lawyer's credentials, published insights, and relevant employment services
- Audience-specific consultation forms and employer inquiry paths, routing to the appropriate team, and CRM source mapping, with reporting by client type, employment issue, and office
Enterprise SEO for mass tort law firms
How clients search
Potential claimants search by product, injury, and lawsuit. They want to know whether their experience may be relevant and how to request a case review.
Google Search
defective medical device lawsuit
dangerous drug lawsuit attorney
how to request a mass tort case review
AI Search
I used hair relaxer for years and was diagnosed with uterine cancer. Am I eligible to file?
Which firms are actively filing Depo-Provera cases right now?
What your practice needs
Several active matters require clear, current content and intake that routes each inquiry correctly. Your firm needs to distinguish its legal team from lead-generation sites while keeping published claims accurate and approved.
Examples of how we help
- Litigation-specific keyword research and dedicated pages explaining the allegations, products involved, reported injuries, and attorney-approved case-review criteria, with clear firm identification and supporting source references
- Reusable page templates with author details, FAQs, structured data, and case-review forms, supported by an approval workflow and launch checks for indexing, mobile usability, and intake routing
- A publishing schedule tied to verified litigation developments, with source checks, attorney review, dated updates, and revisions to outdated FAQs, plus monitoring of relevant search and AI visibility
- Litigation-specific intake forms using attorney-approved screening questions, routing and duplicate-inquiry checks, and CRM source tracking to connect search visits with qualified case reviews and signed clients
Enterprise SEO for corporate law firms
How clients search
Business leaders, in-house counsel, and referral sources research transactions, industries, and individual partners. They need evidence that your team can handle the work they have in mind.
Google Search
private equity fund formation lawyer
franchise disclosure document attorney
M&A attorney Chicago
AI Search
We’re raising a Series A and need counsel who has done fund formation. Who should we talk to?
Which firms advise on franchise disclosure documents for a multi-state franchisor?
What your practice needs
A firm's capabilities often span offices, industries, and transaction types. Buyers should be able to find the relevant experience and attorneys without piecing together disconnected biographies and client alerts.
Examples of how we help
- Keyword research and competitor analysis by transaction type, industry, and buyer, with dedicated SEO plans for M&A, governance, financing, and other corporate services your firm wants to grow
- Industry and service pages built from approved deal experience, explaining transaction types, sector knowledge, and the firm's role, with links to the partners and offices responsible for that work
- Partner profile optimization connecting verified credentials, representative transactions, speaking engagements, and published insights, supported by structured data and consistent biographies across relevant professional directories
- Client alerts optimized around buyer questions, linked to relevant services and partners, and repurposed into lasting topic guides, with inquiry-source tracking to help connect organic research to business opportunities
Enterprise SEO for tax law firms
How clients search
Companies, individuals, and professional advisers research tax disputes, planning questions, and specialist counsel. They evaluate both the firm's expertise and the attorneys behind it.
Google Search
IRS audit attorney
offshore voluntary disclosure lawyer
tax court appeal attorney
AI Search
The IRS sent me a notice of deficiency for 2024 and I disagree with it. What are my options?
Which tax firms handle offshore voluntary disclosure and have former IRS attorneys?
What your practice needs
Tax controversy, transactional advice, and private client planning attract different audiences. Your content needs to distinguish those services while making national, state, and local capabilities easy to assess.
Examples of how we help
- Separate keyword and content plans for tax controversy, transactional tax, and private client planning, including issue-specific pages for audits, appeals, and other services your attorneys handle
- State and local tax pages organized by jurisdiction, issue, and industry, with attorney-reviewed explanations, links to relevant advisers, and scheduled updates when the underlying guidance changes
- Attorney profile optimization highlighting verified tax qualifications, government experience, representative matters, and publications, with structured data and links connecting each specialist to relevant service pages
- An editorial calendar covering client questions, filing-season concerns, and regulatory developments, with sourced FAQs, partner approval, and outreach to relevant accounting and business publications to reach referral audiences
Enterprise SEO for intellectual property law firms
How clients search
Founders, legal teams, and referral sources look for patent, trademark, copyright, and trade secret counsel. Their searches may specify a technology, industry, or type of dispute.
Google Search
medical device patent attorney
can I trademark a name already in use
trade secret litigation lawyer
AI Search
We built a medical device and want to patent it. What does the process actually cost?
Which IP firms handle trade secret litigation for software companies?
What your practice needs
A broad IP page cannot demonstrate every team's depth. Buyers need to find the attorneys with the technical background and legal experience relevant to their assets, portfolio, or dispute.
Examples of how we help
- Separate keyword and competitor research for patents, trademarks, copyrights, and trade secrets, with service pages distinguishing prosecution, portfolio management, licensing, and litigation capabilities
- Technology and industry pages for priorities such as medical devices, software, and life sciences, connecting client concerns with relevant technical backgrounds, approved matter examples, and the attorneys who handle them
- Attorney profiles detailing verified technical degrees, patent registrations, and representative work, with structured data, consistent professional listings, and links between individual specialists and related IP services
- Attorney-reviewed guides and FAQs addressing protection, licensing, and enforcement questions, with AI visibility checks and separate inquiry paths for inventors, business legal teams, and referral counsel
Enterprise SEO for real estate law firms
How clients search
Developers, investors, businesses, and individuals search by property issue, transaction, and location. They look for counsel with experience relevant to the asset and market.
Google Search
real estate closing attorney Bergen County
commercial lease dispute lawyer
zoning attorney near me
AI Search
I’m buying a commercial building in Bergen County and the lease terms look off. Do I need an attorney?
Which real estate firms handle zoning appeals for a restaurant conversion?
What your practice needs
Residential transactions, commercial development, and property disputes need distinct positioning. Across offices, your site should show the right local knowledge without obscuring the firm's broader capabilities.
Examples of how we help
- Separate keyword and content plans for acquisitions, leasing, financing, development, and property disputes, with dedicated pages matched to the commercial or residential work your firm wants to attract
- Market and office pages connecting local experience with relevant property types, services, and attorneys, supported by attorney-reviewed zoning or transaction guides where your team has specific expertise
- Approved project and matter summaries showing asset type, location, legal issues, and the firm's role, linked to service pages and attorney profiles so buyers can assess comparable experience
- Google Business Profile management for eligible offices, including listing optimization, review requests, and scheduled posts, plus forms and routing that distinguish closing inquiries from development, leasing, and litigation opportunities
Enterprise SEO for environmental law firms
How clients search
In-house counsel, business leaders, and consultants research permitting, enforcement, and environmental risk. They look for advice relevant to their industry, project, and jurisdiction.
Google Search
PFAS regulation attorney
EPA enforcement defense lawyer
Clean Water Act permit appeal
AI Search
The EPA sent our plant a notice of violation over PFAS discharge. What happens next?
Which environmental firms defend Clean Water Act enforcement actions for manufacturers?
What your practice needs
Expertise may be spread across offices and overlapping practices. Your website needs to connect regulatory knowledge, industry experience, and the attorneys best placed to handle a prospective client's issue.
Examples of how we help
- Keyword research and dedicated pages for priorities such as permitting, enforcement defense, contamination, and environmental due diligence, organized around the industries and jurisdictions your team serves
- A regulatory content calendar with source monitoring, attorney review, dated updates, and scheduled refreshes, turning relevant developments into searchable explanations linked to your firm's advisory and litigation services
- Attorney and capability pages connecting verified agency experience, technical backgrounds, and approved matters, with internal links that help manufacturers, developers, and consultants find the right specialists
- Issue-specific FAQs, AI visibility checks, and outreach to relevant industry publications, with clear contact paths and inquiry tracking that separate advisory, transactional, and enforcement-defense opportunities
Need SEO for another practice? We also support business litigation, medical malpractice, healthcare law, and elder law. Book a consultation to discuss your practice groups, target clients, and growth goals.
Book a ConsultationAI search optimization that helps your firm make the client’s shortlist.
Our answer engine optimization (AEO) and generative engine optimization (GEO) work helps prospective clients discover and evaluate your firm through ChatGPT, Google AI Overviews and AI Mode, Gemini, and Perplexity. We combine technical access, practice-specific content, and credible evidence of your expertise, then measure your presence in conversations that can lead to new work.
01
Query fan-out
A question about choosing counsel can trigger several related searches. Query fan-out expands the search into issues such as experience, industry knowledge, and location.
We map buyer questions by practice, industry, and market, test related searches, and fill content gaps that leave competing firms better represented.
02
Answer retrieval
AI search can draw on individual sections of a page. Clear, self-contained answers make your expertise easier to retrieve and cite without losing important context.
We structure practice pages and guides with direct answers, descriptive headings, source references, and attorney review, keeping qualifications and jurisdictional limits with each answer.
03
Entity consistency
Your firm, attorneys, offices, and practice groups are distinct entities. Consistent information helps search systems connect the right people with the right capabilities and markets.
We align biographies, office listings, legal directories, and schema markup around verified credentials and services, updating records when attorneys join, leave, or change roles.
04
Authority and citations
Buyers need evidence behind a recommendation. Named experts, current information, and credible third-party sources make your capabilities easier to assess and substantiate.
We strengthen attorney authorship, refresh outdated guidance, and pursue relevant editorial coverage. We review sources cited in AI answers to identify gaps in your firm’s supporting evidence.
05
Commercial share of voice
Being mentioned in a general legal answer is different from being recommended to a buyer. We focus on conversations about finding, comparing, and choosing counsel.
We track your share of firm recommendations across sampled buyer questions, by platform, practice, and market. Citations, factual errors, and competitor appearances guide the next improvements.
Technical access: make your expertise discoverable
We audit robots.txt, indexing and snippet controls, rendered content, and CDN and firewall rules so priority pages are accessible to relevant search crawlers. Server logs help identify blocked requests. We coordinate changes with IT and keep search access separate from model-training permissions, following your firm’s policies.
See which firms AI recommends for the work you want to win. Book a live consultation to review your firm’s presence, competing recommendations, and the most useful next steps for your priority practices and markets.
We keep your marketing compliant
Advertising controls by jurisdiction
We apply the advertising requirements your counsel identifies for each jurisdiction, including disclaimers, results language, and credential restrictions. Shared templates carry those controls across offices, while attorney profiles accurately state admissions and certifications.
Documented attorney approval
Your designated reviewers approve content before publication. Agreed deadlines and escalation paths keep reviews moving. We retain the approved version, reviewer, and date, giving marketing and firm counsel a clear record of what was authorized.
Accurate claims across channels
We verify credentials and use only firm-approved client names, matter details, and results across pages, listings, and structured data. We monitor AI descriptions for inaccuracies and address errors in sources we can update, helping protect your firm's reputation.
Fixed fees and clear scope
Your monthly subscription covers defined offices, practices, and deliverables. Our compensation is not tied to legal fees, settlements, or signed matters. Leadership gets predictable costs and a documented scope for budgeting and vendor review.
EXCLUSIVE TO PIONEERLY CLIENTS
Access to the Pioneerly Attorney Referral Network
When a referral opportunity comes through our network and matches your practice and market, we make the introduction.
Explore the Referral Network
- Client-only access
- No per-case fees
- Priority access available
Your Executive Dashboard. Signed cases, by office and practice.
See which offices and practice groups turn organic search into signed cases. Track qualified leads, booked consultations, and the business they generate through your intake and CRM data. Alongside those results, measure your firm’s AI share of voice when prospective clients compare firms and choose counsel.
Signed cases from organic search
268
▲ 55.8%vs 172
Qualified leads from organic search
840
▲ 20.0%vs 700
Booked consultations from organic search
536
▲ 34.0%vs 400
AI share of voice in counsel selection
32%
▲ 8 ptsvs 24%
Signed cases by office and practice
New engagements attributed to organic search, recorded in your intake or CRM system
| Office | Personal injury | Employment law | Family law | Criminal defense | Total |
|---|---|---|---|---|---|
| Atlanta | 38 | 17 | 12 | 9 | 76 |
| Charlotte | 29 | 14 | 10 | 7 | 60 |
| Nashville | 26 | 12 | 9 | 7 | 54 |
| Birmingham | 21 | 9 | 7 | 5 | 42 |
| Jacksonville | 18 | 8 | 6 | 4 | 36 |
| All offices | 132 | 60 | 44 | 32 | 268 |
AI share of voice in commercially relevant conversations
Your share of recommendations among tracked firms when buyers compare firms and choose counsel
Growing across offices and practice areas takes a coordinated organic growth strategy. We build it and put it to work.
As your firm adds offices and practice groups, overlapping pages, uneven visibility, and slow approvals can hold back growth. We resolve these issues so each team can attract the right clients and leadership can see the results.
About 4,120,000 results
8yourfirm.com › atlanta-personal-injuryAtlanta Personal Injury Lawyers9yourfirm.com › offices › mariettaMarietta OfficeBoth of those are yours.
Your own office pages compete with each other in Google
We consolidate overlapping pages and give each priority practice and market a clear place on your site, supported by local attorney experience and relevant services.
- Personal injury2Employment38Family law64Criminal defense87Commercial litigation94
Some practice groups are hard to find in search
We give each priority practice its own keyword research, competitor analysis, and content plan, focused on attracting the clients and matters that team wants to win.
- 1,800 pages · 362 not indexed
Why pages are excluded
Duplicate, no canonical chosen240Crawled, currently not indexed35Page with redirect87Technical problems multiply as your website grows
We fix crawl, indexing, internal linking, and page-speed issues across shared templates, prioritizing commercially important pages and protecting search visibility through redesigns and migrations.
A colleague recommended <Your Firm> for an employment dispute. Do they take clients in Charlotte?
<Your Firm> has offices in Atlanta, Marietta, and Savannah, so Charlotte doesn’t appear to be a market they serve. For an employment dispute in Charlotte, <Competitor> handles wrongful termination and discrimination claims there.
AI assistants describe the firm you were months ago
- Illustrative AI answer
- Only 3 offices listed; a competitor is recommended in Charlotte
- The firm today
- 7 offices across 4 states, including Charlotte
We keep office listings, attorney profiles, and practice information consistent across your site and key directories, then check AI answers monthly for outdated details and missed recommendations.
- Drafted18Employment law pageWage claimsIn review1447 days52 daysPublished4Car accident FAQ
Content gets delayed in attorney review
We draft from attorney input and approved materials, with clear review deadlines, reminders, and escalation paths. Your designated reviewers approve content before it goes live.
- Sessions 48,912↑ 38%Signed matters by office No data
Leadership can't see which efforts lead to signed cases
Your Executive Dashboard connects qualified leads, booked consultations, and signed cases by office and practice through available intake and CRM data, with clear source attribution.
Pioneerly is the support system for law firms with big ambitions.
We built Pioneerly to give law firm owners a better alternative to traditional legal marketing agencies and the cost and complexity of building a large in-house marketing team.
- We stay close to your firm and learn how it operates
- You have a true expert - a Growth Counsel - in your corner at all times
- We make better decisions for our clients because we've built our own market intelligence
- We think and report in terms of signed cases and revenue, not vanity metrics
We take your firm's goals and values as seriously as you do, bring exceptional expertise and integrity, and care about both the results and the relationship.
That's what Pioneerly is all about.
Piotr Szalkiewicz
Matt Sarson
Founding partners
Frequently asked questions
Every office and practice group in scope is included from month one, with priorities set around your growth goals. Each practice gets tailored keyword research and a content plan; each eligible office gets ongoing local SEO and Google Business Profile management. Your dedicated Growth Counsel coordinates delivery, while your Executive Dashboard tracks qualified leads, booked consultations, and signed cases by office and practice using available intake and CRM data.
We do not work with competing firms for the same practice areas in the markets covered by your engagement. That protection applies across your agreed scope for as long as we work together. We confirm availability before you sign and disclose any market where an existing client would prevent us from offering exclusivity.
Your attorneys provide subject-matter input and approve content; we handle research, drafting, scheduling, and follow-up. We build drafts from existing client alerts, approved matter experience, and focused questions to reduce preparation time. Review deadlines are agreed with each practice leader, usually five business days. The time required depends on the topic and volume, and nothing is published without the designated approval.
You pay a flat monthly subscription based on the offices and practice groups in scope. The engagement is month to month, and you can cancel anytime. We provide a written proposal within five business days of your consultation, with the scope, monthly fee, and commitment to a positive return within 120 days set out in the agreement.
Yes. Bringing us in before the redesign helps protect the visibility and inquiries your existing site generates. We work with your web team on site structure, priority content, redirects, and template requirements, then check the site before launch and monitor it afterward. If development is already underway, we review the build and prioritize changes before it goes live.
Yes. Your Growth Counsel is your single point of contact and coordinates SEO delivery with your marketing team, IT, web developers, and PR partners. We agree on responsibilities, approval steps, and timelines within your existing workflow. Your team retains oversight without having to coordinate every content, technical, and reporting task itself.
From the library
Marketing & Growth
