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A 9-attorney family law practice in Houston focused on high-asset divorce and complex custody. Strong reputation locally, but inconsistent case flow month to month and no real visibility into which marketing dollars were producing revenue.

In 90 days, monthly revenue was up 21% over the prior baseline. The work that drove it: a rebuilt intake process that cut response times to under 10 minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the intake team, and proper attribution tracking across every channel so the partners could finally see which marketing dollars were producing signed cases and which were producing consultations that never converted.

A 12-attorney personal injury firm based in Philadelphia, serving eastern Pennsylvania. The website ranked for generic "[city] personal injury lawyer" terms but had almost no visibility on case-specific queries that drive higher-value signings like product liability, motorcycle accident, and commercial trucking searches.

In 90 days, monthly case signings from Google Search grew from 7 to 11. The work that drove it: rebuilt the practice area page architecture around specific accident types instead of generic "personal injury" pages, produced highly specific content across multiple formats for each major accident type including long-form practice area guides, case result write-ups, and attorney-led video explainers, added FAQ schema to capture featured snippets on long-tail injury queries, and consolidated duplicate location pages that had been splitting ranking signals across competing URLs.

A 22-attorney mass tort firm actively signing claimants for AFFF firefighting foam and hair relaxer cases. Paid media spend had been scaling across Google and Meta for six months, but cost per qualified lead on the AFFF tort had nearly doubled and the partners were considering pulling back.

In the first 30 days, cost per qualified lead on AFFF dropped 19% across Google and Meta, a very substantial number in terms of real dollars. The fix was structural: rebuilt campaign architecture around occupation-specific search terms like "firefighter cancer claim" and "military airport firefighter," replaced broad audience targeting on social with profession and service-history segments, and added qualifying questions to the intake form to filter out non-eligible claimants before they reached the case workup team.