A Better Way
to Grow Your Law Firm

A high-asset divorce and complex-custody practice with a strong local reputation, but inconsistent month-to-month case flow and no visibility into which marketing dollars actually produced revenue.

In 90 days, monthly revenue rose 21% over baseline. What drove it: a rebuilt intake that cut response times to under ten minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the team, and full-funnel attribution so the partners could finally see which dollars produced signed cases and which only produced consultations that never converted.

The firm ranked for generic "[city] personal injury lawyer" terms but was nearly invisible on the case-specific queries that drive higher-value signings: product liability, motorcycle, and commercial trucking.

In 90 days, monthly case signings from Google Search grew from 7 to 11. We rebuilt the practice-area architecture around specific accident types, produced deep content for each (long-form guides, case write-ups, attorney-led video), added FAQ schema to capture featured snippets on long-tail queries, and consolidated duplicate location pages that were splitting ranking signals.

Signing claimants on an active occupational-exposure docket. Paid spend had scaled across Google and Meta for six months, but cost per qualified lead had nearly doubled and the partners were close to pulling back.

In the first 30 days, cost per qualified lead dropped 19% across both channels. The fix was structural: campaigns rebuilt around occupation and exposure-history terms instead of broad disease keywords, social retargeted to profession and service-history segments, and qualifying questions added to intake to filter non-eligible claimants before case workup.