Piotr
Growth Counsel, Managing Partner
Chair, American Attorney Marketing Association
Practice Growth for Mid-Size Law Firms
Your Firm Has Great Lawyers.
We Bring Them More of the Right Cases.
You’ve worked with agencies before. Pioneerly works differently: close to your firm, accountable for results, and making revenue more predictable month to month.
The Pioneerly team
Pioneerly · Client Intake
Question 1 of 1
Which of these is your firm?
- (a) An established firm that wants more and better cases, without taking the partners' focus away from legal work. For firms with $2M+ in annual revenue Grow My Practice →
- (b) A personal injury firm fighting for cases in a crowded market. For personal injury firms with $4M+ in annual revenue Grow My Practice for PI →
- (c) A mass tort firm running an active docket that needs qualified plaintiffs, not lead lists. For mass tort firms with active dockets Grow My Docket →
- (d) A new firm that wants to grow quickly and skip the trial-and-error phase. For firms at the starting line Launch My Practice →
Recent wins for our clients
Case file 01 · Family law · Houston, TX · 9-attorney firm
A high-asset divorce and complex-custody practice with a strong local reputation, but inconsistent month-to-month case flow and no visibility into which marketing dollars actually produced revenue.
In 90 days, monthly revenue rose 21% over baseline. What drove it: a rebuilt intake that cut response times to under ten minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the team, and full-funnel attribution so the partners could finally see which dollars produced signed cases and which only produced consultations that never converted.
Case file 02 · Personal injury · Philadelphia, PA · 12-attorney firm
The firm ranked for generic "[city] personal injury lawyer" terms but was nearly invisible on the case-specific queries that drive higher-value signings: product liability, motorcycle, and commercial trucking.
In 90 days, monthly case signings from Google Search grew from 7 to 11. We rebuilt the practice-area architecture around specific accident types, produced deep content for each (long-form guides, case write-ups, attorney-led video), added FAQ schema to capture featured snippets on long-tail queries, and consolidated duplicate location pages that were splitting ranking signals.
Case file 03 · Mass tort · Nationwide · 22-attorney firm
Signing claimants on an active occupational-exposure docket. Paid spend had scaled across Google and Meta for six months, but cost per qualified lead had nearly doubled and the partners were close to pulling back.
In the first 30 days, cost per qualified lead dropped 19% across both channels. The fix was structural: campaigns rebuilt around occupation and exposure-history terms instead of broad disease keywords, social retargeted to profession and service-history segments, and qualifying questions added to intake to filter non-eligible claimants before case workup.
The trust law firms place in Pioneerly means everything to us.
No matter how good we are today, we’ll keep improving tomorrow. That’s how we continue to earn that trust.Piotr & Matt Founders of Pioneerly
We redlined the agency model. Firms that work with us feel the difference.
Pioneerly is not an agency. We’re a practice growth firm, and the experience of working with us is one of the reasons our clients stay and grow with us for years.
Struck through: the traditional agency model.
Underlined: the Pioneerly model.
The standard marketing agency model 7 revisions
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§ 01
Agency strategy starts with the services the agency sells and the playbook it uses across clients.Your growth plan starts with your firm. We assess your market, economics, marketing, intake, operations, and emerging technology to determine where the biggest opportunities are. -
§ 02
Your point of contact is an account manager or generalist marketer, with specialists brought in when needed.Your firm is led by a Growth Counsel with experience growing law firms and deep knowledge of your practice area, working hands-on with a specialist team. -
§ 03
Agencies rely on the same third-party tools, benchmarks, and market data available to everyone else.Pioneerly maintains its own legal market intelligence, tracking thousands of firms, markets, competitors, and changes in how clients find attorneys. -
§ 04
The work is limited to a fixed list of services. New opportunities mean a new proposal, another fee, or another vendor.We adjust what we work on as opportunities change. One plan gives your firm access to the expertise and capabilities required to pursue them. -
§ 05
The agency does the work, reports on clicks, impressions, and other marketing metrics, and checks in during scheduled calls.We stay close to how your firm operates, connect marketing and intake, act on opportunities quickly, and report in the language partners care about: cases, revenue, cost, and growth. -
§ 06
Agencies work with competing firms in the same market and take on new clients whenever they have capacity.We work with one firm per practice area in each market and are selective about who we take on, because we only want engagements we are confident we can grow. -
§ 07
Long contracts and notice periods make it difficult to leave when the relationship stops working.Our plans are month to month. You stay with us because the work is creating value, not because the contract makes it difficult to leave.
Meet Pioneerly's Growth Counsels
A Growth Counsel is a board-level practice growth and legal marketing operator who leads the team working on your firm’s success and owns the results. You can talk with your Growth Counsel anytime on Slack, email, and WhatsApp.
$600M+
in lifetime revenue generated for our clients
Marcus
Growth Counsel, Partner
Richard
Growth Counsel, Partner
Claire
Growth Counsel, Partner
Elliot
Growth Counsel, Partner
Matt
Growth Counsel, Co-Founder
From the managing partners who trust us
Summit Smith
Managing Partner, Smith Law“The results we've been getting over the last few months are impressive. We're getting more leads, and the guys at Pioneerly have taught us how to manage and convert them better.
I also love the dashboard they built for us. It shows me all the data I need to understand how our marketing is performing.”
Summit Smith · Smith Law
John Brown
Managing Partner, Brown Law Group“Pioneerly took our firm from nothing to the majority of our cases signed from Google. We have a great relationship, and the content they create for us is so interesting that our team always reads it.”
John Brown · Brown Law Group
Marianella Manzur
Partner and Chief Revenue Officer, Joorney“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Marianella Manzur · Joorney
First time working with us?
We always go the extra mile for our clients. But don't take our word for it. Judge us on the evidence.
Get the Lost Cases Report
We run your firm through the same forensic review our clients get — how you show up on Google, in AI answers, in reviews, and next to your competitors — and send you the findings. Yours to keep, whatever you decide.
Request my auditBook a consultation
Thirty minutes with a Growth Counsel, not a sales rep. Bring your numbers and your doubts. Leave with a clear view of where growth is most likely to come from.
Book a timePioneerly only works with one firm
per practice area, per market
When a firm subscribes, the seat for its practice area and market is taken. That firm gets our market intelligence, our playbooks, and our team. Everyone else in that market gets told no.
01
One seat per practice area, per market. A personal injury seat and a family law seat in the same city are different seats.
02
Your covered market is set when you subscribe. How far it reaches depends on the plan you choose.
03
Seats don't reopen until a client leaves. But our clients don't leave.
Terms of Service
Excerpt
Market Exclusivity.
Pioneerly shall not accept or serve any law firm competing with an active client in the same practice area, within the market covered by the client's plan.
Each client's covered market is recorded in their plan confirmation.
In writingSeat openWe can take your firm on. Once you subscribe, the seat is no longer available.
Seat takenWe already work with a competing firm. We can't take you on while they're a client.
Pioneerly market intelligence
Our market intelligence finds better cases at a lower cost
We track lead cost, search demand, rankings, and reviews across all 50 states and 5,000+ law firms, giving our clients an edge in targeting, timing, and where we focus their marketing.
Live
50 states
monitored continuously
5,000+
law firms tracked
24/7
demand, cost, and competition signals
More leads. Better cases. One monthly plan.
One growth partner that replaces multiple agencies and new hires. Led by your dedicated Growth Counsel, with priorities shifting month to month based on what will bring more cases and capture more revenue for your firm.
Grow My Practice
For mid-size firms with ambitious growth goals
Learn more about Grow My PracticeWhat's included
- Dedicated Growth Counsel
- Multi-channel lead generation
- SEO & AI search (AEO)
- Google Ads, paid social, and out-of-home (OOH) campaigns
- High-quality content production across blog, video, and social
- Webinars and virtual events, fully produced
- Email marketing
- Reputation building - client reviews, video testimonials
- Lead qualification and nurturing, follow-ups, lead reactivation
- Scripts, intake training, QA, and missed-call recovery
- Referral network & partnership development
- Website management and conversion rate optimization (CRO)
- Market positioning & messaging strategy
- Reporting & ROI tracking
- Executive dashboard
- Compliance with federal, state, and bar advertising and ethics rules
- and more across Marketing, Intake, and Operations
Launch My Practice
A 3-month program that helps you launch your firm and skip the costly trial and error
Learn more about Launch My PracticeWhat's included
- Dedicated Growth Counsel
- Smart website optimized to boost lead generation
- Initial go-to-market strategy
- Ideal client profile (ICP) & case-type prioritization
- Competitive positioning
- Multi-channel lead generation & qualification
- Content strategy & lead magnets
- SEO & AI search (AEO)
- Local SEO that improves your firm's visibility on Google Maps
- Social media profile setup and management
- Review generation & reputation building
- Referral strategy
- Consultation booking setup & optimization
- Reporting & ROI tracking
- Compliance with federal, state, and bar advertising and ethics rules
- and more across Marketing, Intake, and Operations
Our written guarantee
A positive return in 90 days, or we keep working for free.
If your firm doesn’t see a positive return within 90 days of your subscription going live, we’ll keep working for free until it does.
We can afford to put this in writing for one reason: we don't take on firms we aren't confident we can grow.
Ninety days is the default across our subscriptions. Where a service sets a different guarantee period, it is stated on that service's page and applies from the day you subscribe.
On-demand services
SEO & AI Search (AEO)
Get top positions in Google. Get recommended to potential clients by AI assistants like ChatGPT or Gemini.
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Reputation & Reviews
Turn credibility into signed cases with reviews, review responses, testimonials, awards, and more.
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Lead Management
Get your leads qualified and nurtured by us and never spend time talking to irrelevant prospects again.
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Webinars & Events
Run webinars and virtual events that generate real results. Fully hosted by us.
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Wellbeing
Get your team the support they need to achieve stellar results and watch your employee turnover fall.
Discover MoreAI for law
AI is only useful in a law firm when it survives client confidentiality, bar rules, and the realities of how your team actually works. That's the standard we build to.
Firm Intelligence
AI-powered revenue discovery that finds where money is lost across your entire firm, then captures it with custom-built revenue enablers.
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Client story
From near-zero to leading results across AI search
A 24-attorney multi-practice firm in Texas, after subscribing to Pioneerly's SEO & AI Search plan.
The people behind Pioneerly
You're in good hands.
Every Pioneerly service, from Grow My Practice to Firm Intelligence, is designed by Piotr and Matt for the realities of ambitious mid-size U.S. law firms. They set strategy across every client engagement and oversee the Growth Counsels and teams delivering results for your firm.
Piotr Szalkiewicz
Founder & Managing Partner
- Chair, American Attorney Marketing Association
- Member, American Bar Association
Matt Sarson
Co-Founder & Chief Marketing Officer
- Author
- Founding Member, American Attorney Marketing Association
See where your firm is invisible.
Find the blind spots costing your firm qualified leads. Conducted by a Pioneerly Growth Counsel and delivered in 5 business days.
Get your free audit