LEGAL MARKETING & PRACTICE GROWTH FOR MID-SIZE U.S. LAW FIRMS
You’ve worked with agencies before. Pioneerly works differently: close to your firm, accountable for results, and focused on predictable revenue growth.
Top Rated Service 2026
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Trustindex over the past 12 months, qualifying it to receive the Top Rated Certificate.The Pioneerly team
Pioneerly helps law firms sign more and better cases, making case volume and revenue growth more predictable from month to month.
We specialize in practice areas where clients find and choose their lawyer online, including personal injury, family law, immigration law, criminal defense, estate planning, mass tort, employment law, civil litigation, and more.
By practice area
Any practice area
What we mean when we say Pioneerly is your firm's unfair advantage
A high-asset divorce and complex-custody practice with a strong local reputation, but inconsistent month-to-month case flow and no visibility into which marketing dollars actually produced revenue.
In 90 days, monthly revenue rose 21% over baseline. What drove it: a rebuilt intake that cut response times to under ten minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the team, and full-funnel attribution so the partners could finally see which dollars produced signed cases and which only produced consultations that never converted.
The firm ranked for generic "[city] personal injury lawyer" terms but was nearly invisible on the case-specific queries that drive higher-value signings: product liability, motorcycle, and commercial trucking.
In 90 days, monthly case signings from Google Search grew from 7 to 11. We rebuilt the practice-area architecture around specific accident types, produced deep content for each (long-form guides, case write-ups, attorney-led video), added FAQ schema to capture featured snippets on long-tail queries, and consolidated duplicate location pages that were splitting ranking signals.
Signing claimants on an active occupational-exposure docket. Paid spend had scaled across Google and Meta for six months, but cost per qualified lead had nearly doubled and the partners were close to pulling back.
In the first 30 days, cost per qualified lead dropped 19% across both channels. The fix was structural: campaigns rebuilt around occupation and exposure-history terms instead of broad disease keywords, social retargeted to profession and service-history segments, and qualifying questions added to intake to filter non-eligible claimants before case workup.
The trust law firms place in Pioneerly means everything to us.
No matter how good we are today, we’ll keep improving tomorrow. That’s how we continue to earn that trust.Piotr & Matt Founders of Pioneerly
Summit Smith
Managing Partner, Smith Law“The results we've been getting over the last few months are impressive. We're getting more leads, and the guys at Pioneerly have taught us how to manage and convert them better.
I also love the dashboard they built for us. It shows me all the data I need to understand how our marketing is performing.”
John Brown
Managing Partner, Brown Law Group“Pioneerly took our firm from nothing to the majority of our cases signed from Google. We have a great relationship, and the content they create for us is so interesting that our team always reads it.”
Marianella Manzur
Partner and Chief Revenue Officer, Joorney“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Recent collaborations
We work exclusively with law firms generating $1M to $200M in annual revenue. Our growth systems and playbooks help firms attract the right cases, track marketing returns, and grow without adding to partners’ workloads.
We won’t partner with another firm in your practice area within your agreed location. Your exclusivity is defined in your plan and written into our Terms of Service.
Your Growth Counsel is a C-suite-level law firm marketing expert who leads your growth strategy and takes responsibility for results. You can reach them directly by phone, Slack, email, or WhatsApp.
We track lead costs, search demand, rankings, and reviews across 5,000+ firms and all 50 states. That intelligence helps us identify where you can acquire cases most cost-effectively.
Prospective clients look for lawyers through Google, ChatGPT, Gemini, and AI Overviews. We build your visibility across search results and AI answers to help them find your firm wherever they look.
If your firm hasn’t seen a positive return within 90 days of going live, we keep working for free until it does. Every plan is month to month. We earn your continued business through results.
Your Growth Counsel is an experienced practice growth and legal marketing expert who leads the Pioneerly team working toward your firm's goals and is accountable for the results.
Your trusted advisor
Rely on your Growth Counsel to understand performance across all of your marketing, evaluate vendors, and make better-informed growth decisions.
Direct access
Reach your Growth Counsel anytime by phone, Slack, email, or WhatsApp.
Growth Counsel, Managing Partner
Chair, American Attorney Marketing Association
Growth Counsel, Partner
Growth Counsel, Partner
Growth Counsel, Partner
Growth Counsel, Partner
Growth Counsel, Co-Founder
We work with one firm per practice area in each location, and each practice area gets its own market intelligence and marketing playbooks.
EXCLUSIVE TO PIONEERLY CLIENTS
When a referral opportunity comes through our network and matches your practice and market, we make the introduction.
We built Pioneerly to be more than just another legal marketing agency. We’re a practice growth firm. We're obsessed with provable ROI and marketing that brings in the right-fit cases. It's one of the reasons our clients stay and grow with us for years.
Struck through: the traditional law firm marketing agency model.
In green: how Pioneerly does it.
When a firm subscribes, the seat for its practice area and market is taken. That firm gets our market intelligence, our playbooks, and our team. Everyone else in that market gets told no.
One seat per practice area, per market. A personal injury seat and a family law seat in the same city are different seats.
Your covered market is set when you subscribe. How far it reaches depends on the plan you choose.
Seats don't reopen until a client leaves. But our clients don't leave.
Market Exclusivity.
Pioneerly shall not accept or serve any law firm competing with an active client in the same practice area, within the market covered by the client's plan.
Seat openWe can take your firm on. Once you subscribe, the seat is no longer available.
Seat takenWe already work with a competing firm. We can't take you on while they're a client.
A complete growth and marketing system for law firms with ambitious goals.
Learn more about Grow My PracticeA 3-month program that helps you launch your firm and skip the costly trial and error.
Learn more about Launch My PracticeIf your firm doesn’t see a positive return within 90 days of your plan going live, we’ll keep working for free until it does.
We can afford to put this in writing for one reason: we don't take on firms we aren't confident we can grow.
Ninety days is the default across our plans. Where a service sets a different guarantee period, it is stated on that service's page and applies from the day you subscribe.
Get top positions in Google. Get recommended to potential clients by AI assistants like ChatGPT or Gemini.
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Turn credibility into signed cases with reviews, review responses, testimonials, awards, and more.
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Get your leads qualified and nurtured by us and never spend time talking to irrelevant prospects again.
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Run webinars and virtual events that generate real results. Fully hosted by us.
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Get your team the support they need to achieve stellar results and watch your employee turnover fall.
Discover MorePioneerly is an AI legal marketing company and practice growth firm building practical AI systems for law firms. Everything we deploy is designed around client confidentiality, bar rules, and the way legal teams work.
AI-powered revenue discovery that finds where money is lost across your entire firm, then captures it with custom-built revenue enablers.
Discover MoreCompare legal markets across all 50 states and D.C. to see where demand is strongest, competition is lowest, and law firms have the most room to grow.
Hover any state for its score. Click through for the full index.
Client story
A 24-attorney multi-practice firm in Texas, after subscribing to Pioneerly's SEO & AI Search plan.
Every Pioneerly service, from Grow My Practice to Firm Intelligence, is designed by Piotr and Matt for the realities of ambitious mid-size U.S. law firms. They set strategy across every client engagement and oversee the Growth Counsels and teams delivering results for your firm.
Founder & Managing Partner
Co-Founder & Chief Marketing Officer
Pioneerly is a legal marketing and practice growth firm for mid-size U.S. law firms. We help law firms sign more and better cases, making case volume and revenue growth more predictable from month to month. We build and run the full client acquisition system, from generating the lead through to intake optimization, tracking and reporting, so one team is accountable for the whole path to a signed case. Pioneerly was founded by industry veterans Piotr Szalkiewicz and Matt Sarson and is headquartered in New York.
We work with established U.S. law firms generating between $1M and $200M in annual revenue. We also run Launch My Practice, a three-month program for new law firms looking to scale quickly without costly trial and error.
We specialize in practice areas where clients find and choose their lawyer online, including personal injury, family law, immigration law, criminal defense, estate planning, mass tort, employment law, civil litigation, and more. Each practice area gets its own market intelligence and its own Pioneerly playbooks, because what brings a trucking case is different from what brings a high-asset divorce.
Yes. We work with law firms across the United States, from local practices to firms with nationwide reach. Our market intelligence covers all 50 states.
A Growth Counsel is the senior law firm marketing and growth operator who runs your firm's growth and takes responsibility for the result. It's a C-suite-level legal marketing role. Your Growth Counsel is your direct point of contact and leads the Pioneerly team working on your firm. You can reach them by phone, Slack, email or WhatsApp.
Pioneerly is a practice growth firm, and so we do much more than just marketing. We assess your market, case economics, marketing, intake and operations, and cover the whole path from generating a lead to signing the case. We report in cost per case, ROI by channel and lead quality. We can only be retained by one firm per practice area in each location, and all of our plans are month to month.
Yes. Pioneerly can only be retained by one firm per practice area, per location. When a firm subscribes, that seat is taken and it stays taken for as long as they're a client. A personal injury seat and a family law seat in the same location are different seats, so two firms in different practice areas can both work with us. Your covered market is recorded in your plan, and the exclusivity is written into our Terms of Service.
Pioneerly plans are quoted after a consultation, because the fee depends on your practice area, your market, and how much of the growth system you want us to run. Some of our on-demand marketing services have set prices that you can view on our Pricing page.
Yes. Alongside the growth plans, we offer individual marketing services: SEO and AI search, paid ads, review management, lead management, webinars and events. ROI guarantee periods are stated on each service's page.
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