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2026 Legal marketing benchmarks

See what U.S. law firms spend on marketing, how many inquiries turn into clients, and how your results compare with the top 25%. Explore benchmarks by practice area to see what’s typical for firms like yours.

Updated September 2026

Personal injury marketing benchmarks

67 benchmarks across 10 channels

Compare your firm’s cost per signed case, response times, Google Ads results, and more. See where you stand and where there’s room to improve.

Explore personal injury benchmarks

Popular metrics

$2,956Average cost per signed case
15.7 minAverage time to first reply
10.6%Average share of inquiries that become clients
Coming soon

Family law marketing benchmarks

Benchmarks across 10 channels for divorce and custody firms

See what it costs to attract a new family law client and how firms turn inquiries into signed cases. Explore marketing costs, conversion rates, reviews, and more, with comparisons specific to family law.

We’re currently collecting the data.

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