NEW YORK, September 26, 2026 – Pioneerly, a legal marketing and practice growth firm serving U.S. law firms, today announced the launch of Fractional CMO for Law Firms, a service in which one of Pioneerly’s top executives, including Managing Partner Piotr Szalkiewicz or Chief Marketing Officer Matt Sarson, joins a law firm as its embedded chief marketing officer. The fractional CMO leads the firm’s marketing strategy, budget, vendors, in-house marketers, and intake, and provides guidance and reporting to the partners.
The service is built for firms that have grown past the point where a partner can run marketing between cases but are still short of the size that justifies a full-time CMO. A full-time law firm CMO costs $250,000 to $400,000 a year, plus benefits, and recruiting one can take months. In the meantime, marketing decisions pile up on a partner’s desk, agencies work toward different goals, and the firm spends five to six figures on marketing a month without a clear view of what brings in clients. Other common triggers include an intake team that has fallen behind on inquiries, a new office or practice area, and a marketing leader who has left a gap.
Each engagement follows a structured monthly rhythm, with a focus on delivery and results from day one. The CMO sets clear priorities, directs the firm’s marketing team and vendors, and holds everyone accountable for what they deliver. Budget decisions are tied to the cost of bringing in new clients, while ongoing intake reviews identify where potential clients drop off and what needs to change. Partners receive clear reporting on what’s working, what’s falling short, and what’s being done about it. Every quarter, the CMO reviews the firm’s 12-month plan, delivers a market review built on Pioneerly’s data, and updates the hiring plan.
Both executives give the firm direct access to Pioneerly’s resources: market intelligence covering all 50 states, more than 5,000 law firms, and 67 published benchmarks; a specialist team available when the firm needs additional capacity or expertise; and legal AI expertise spanning AI agents, workflow automation, AI-assisted intake, and document automation. They also bring a network of attorneys, managing partners, and other legal professionals through the American Attorney Marketing Association, which Szalkiewicz chairs, and the Pioneerly Attorney Referral Network.
“Firms at this stage have the budget and the ambition, but they need someone who takes responsibility for turning that investment into growth,” said Piotr Szalkiewicz, Founder and Managing Partner of Pioneerly. “That’s our job from day one. We become part of the firm’s leadership team, set clear priorities, and answer to the partners for what marketing delivers. We also bring Pioneerly’s data, specialists, and network, so the firm has the resources to put the strategy into action.“
Engagements begin with a three-month term, then continue month to month. The firm’s fractional CMOs work with one firm per practice area in each market. Pricing, engagement details, and booking are available on the Fractional CMO for Law Firms service page.
About Pioneerly
Pioneerly is a legal marketing and practice growth firm that helps law firms get more and better cases and capture more revenue. Law firms with ambitious growth goals hire Pioneerly for faster growth, better legal marketing, and more efficient revenue operations. Learn more at https://pioneerly.com/.
Media contact: Piotr Szalkiewicz, Managing Partner, Pioneerly media@pioneerly.com (332) 278-5681
