NEW YORK, October 29, 2026 – Pioneerly, a legal marketing and practice growth firm serving U.S. law firms, today announced the expansion of its flagship Grow My Practice plan to estate planning and probate firms. The offering combines marketing, intake optimization, and growth advisory to help firms attract more of the matters they want and turn inquiries into signed clients.
Grow My Practice for estate planning and probate firms builds a coordinated client acquisition system around each firm’s priorities, from wills and living trusts to probate administration, business succession, and elder law matters. Each engagement is led by a dedicated Growth Counsel, a senior legal marketing and growth operator who develops the strategy, coordinates the work, and is accountable for results.
The plan addresses the different ways families seek legal help. Someone considering a living trust may spend months researching options, attending webinars, and speaking with a financial advisor. A family handling a parent’s estate may need an attorney immediately. Pioneerly builds separate campaigns for those needs, with messaging, channels, and follow-up tailored to each matter type.
Campaigns combine Google Search and Maps, AI search visibility, paid advertising, educational content, webinars, and referral partner programs with financial advisors, CPAs, and other professionals. Websites and landing pages help prospective clients understand the firm’s services and take the next step, while intake improvements support faster responses, easier consultation booking, and consistent follow-up.
“Estate planning and probate firms often have a clear idea of the practice they want to build, but their marketing doesn’t consistently bring them the right mix of matters,” said Piotr Szalkiewicz, Founder and Managing Partner of Pioneerly. “We start with the work the firm wants more of, build campaigns around the people who need that help, and connect marketing with intake so those opportunities become signed clients. The goal is growth that supports the firm’s mission and the relationships its attorneys build with families.“
The offering also supports the long-term nature of estate planning relationships. Through client education, plan review campaigns, and outreach to past clients and their families, firms can stay connected as clients’ circumstances and legal needs change. These programs help create opportunities for additional planning, referrals, and future representation.
Partners receive reporting on signed clients, cost per signed client, matter mix, and return on marketing spend. This gives firms a clearer view of which campaigns bring in the work they want and where their marketing investment is producing revenue.
Grow My Practice is available through Growth and Scale plans, with market exclusivity within each firm’s covered locations. Engagements run month to month and include a written 90-day positive return guarantee: if a firm does not achieve a positive return on its subscription within 90 days, Pioneerly continues working at no cost until it does. The costs, revenue, and tracking used to calculate that return are agreed before work begins.
Plan details, pricing, and consultation booking are available on Pioneerly’s estate planning and probate marketing page.
About Pioneerly
Pioneerly is a legal marketing and practice growth firm that helps law firms get more and better cases and capture more revenue. Law firms with ambitious growth goals hire Pioneerly for faster growth, better legal marketing, and more efficient revenue operations. Learn more at Pioneerly.
Media contact
Matt Sarson, Chief Marketing Officer
Pioneerly
media@pioneerly.com
(332) 278-5681
