We asked AI 127 questions your clients are asking. Here is where your firm showed up.
Tested on ChatGPT, Gemini, and Google AI Overviews
~33,000 people every month search for a personal injury lawyer without ever using Google
37% of people now begin their search with AI, not Google
Legal is the fastest-growing category for AI search, up 823% in the past year
This is how your firm is performing in AI search right now
AI almost never sends people to your firm
This scores how often, and how prominently, assistants recommend you for high-intent personal injury searches in your area — against the firms you compete with.
Who AI recommends instead
The firms it names when someone asks for a personal injury lawyer in your city.
Half of your potential clients will never see the 10 blue links on Google.
They ask ChatGPT or Gemini, or read the answer Google writes at the top of the page. The AI names a few firms, and that shortlist becomes the decision.
These are some of the questions we asked
127 real prompts, each run on three assistants the way a client would type them
What the AI actually said
This is why AI isn’t recommending your firm
These are some of the things quietly keeping your firm out of the answer. Not one is about how good your firm is — and every one is fixable.
AI can’t quote a brochure
Your site looks great to people, but assistants answer from plain, structured text they can actually read. If your pages don’t state things in clear, liftable language, the AI has nothing of yours to repeat.
The sources AI trusts barely name you
Assistants lean on directories, citations, and authority pages. Your competitors show up there again and again; where you’re thin, the model simply learns their names instead of yours.
Nothing is marked up for a machine
Practice areas, locations, fees, FAQs, and results need structured markup an assistant can extract. Without it, you’re invisible at the exact moment a client is deciding who to call.
Your details don’t line up across the web
A mismatched name, address, or phone, plus a thin Google Business Profile, leaves AI unsure you’re even the same firm — so it plays safe and recommends one it’s certain about.
Every month you wait, the gap compounds
Good news: this is fixable — here is how we get your firm into the answer
Make your firm quotable
We rewrite your key pages and FAQs in clean, structured, fact-rich language an assistant can lift straight into an answer.
Earn the trust signals
We get you cited consistently across the directories and authority sources AI leans on, with your details matching everywhere.
Track every assistant
We re-run this exact analysis every month, so you watch your name move into the answers, prompt by prompt.
Our clients get access to the most advanced AI visibility service on the market.
Getting named first by AI in a competitive market like yours takes something special. Pioneerly is the only firm with its own market intelligence, giving our clients an edge no one else can offer.
Book a consultation today
“The emergence of AI as a client acquisition channel is changing how law firms should approach marketing. The winners and losers are being determined right now, and firms that act early will outgrow their competitors and attract more clients for years to come. ”
Book 20 minutes with us, and we'll walk you through a plan to make your firm truly visible in AI search.
Questions before we talk? Reach me directly at matt@pioneerly.com.