Piotr Szalkiewicz
Growth Counsel, Managing Partner
Partner with us
Mass tort claimant acquisition & pre-intake
More Signed Plaintiffs.
Less Wasted Spend.
Sign more qualified plaintiffs from every docket, and stop paying for leads that never convert. We build the multi-channel acquisition and pre-intake system that gets you there.
- 90-day ROI guarantee
- Dedicated Growth Counsel
- Market exclusivity available
We know mass tort dockets.
01
A lead is not a claimant.
Most mass tort leads never meet the docket's eligibility rules: usage windows, diagnosis, dates, documentation. Volume looks healthy while signable claimants trickle in.
How we handle it
We build the docket's eligibility criteria into the funnel, so ineligible claimants are screened out before they reach your team.
02
Half your leads may already have a lawyer.
Duplicates and already-represented claimants quietly drain budgets. You pay full intake cost on someone you can never sign, multiplied across thousands of leads.
How we handle it
We run already-represented and duplicate checks against third-party registries before a human ever works the lead.
03
The docket window won't wait.
Every tort has a window. As it matures, acquisition costs climb and competitors sign the available claimants first. Slow campaigns pay more for less inventory.
How we handle it
Our own market intelligence and creative channels let us launch fast and scale before the market saturates.
04
One bad source burns $25k before anyone notices.
At mass tort spend levels, a single weak channel or a leaky intake step wastes tens of thousands quietly. Cost per lead hides it; cost per signed plaintiff exposes it.
How we handle it
We track every dollar from spend to signed plaintiff by source, and cut what doesn't convert.
Our recent wins for mass tort firms
720+
New signed plaintiffs
4 months
38%
Lower acquisition cost
5 months
19%
Drop in cost per qualified lead
30 days
A national mass tort firm with multi-million-dollar monthly ad spend on a major active drug docket. They were generating strong lead volume across Google, Meta, and connected TV, but a 64% disqualification rate meant most of the spend was funding leads the docket couldn't use: prescriptions outside the eligibility window, missing diagnostic documentation, and a steady stream of claimants already represented by another firm.
In 4 months: 720+ new signed plaintiffs added to inventory, and disqualification rate cut from 64% to 32%. The fix was upstream: rebuilt keyword and audience targeting around the specific eligibility window for the docket, moved qualification questions from the call center into the form so ineligible claimants were filtered before a human ever touched them, and added an already-represented check against a third-party registry that was costing the firm an estimated $180K per month in duplicate intake work.
A 40-attorney national mass tort firm building inventory on an active women's health drug docket. They had launched campaigns three months earlier through two outside lead vendors and were generating volume, but the partners couldn't see why so few qualified leads were converting to signed plaintiffs, and disqualifications kept surfacing deep in case workup rather than at intake, after time and money had already been spent.
In 5 months: acquisition cost down 38% from baseline, and lead-to-sign conversion on qualified leads up from 14% to 31%. The fix was structural: a docket-specific pre-intake funnel that pre-screened for the minimum usage-duration threshold and confirmed diagnostic criteria before a claimant reached the case workup team, replaced broad health-condition targeting on Meta with niche health publishers on YouTube and search terms tied to long-term product use, and a structured follow-up sequence for incomplete intakes that recovered an additional 14% of leads who initially dropped off.
A 22-attorney mass tort firm actively signing claimants on an active occupational exposure docket. Paid media spend had been scaling across Google and Meta for six months, but cost per qualified lead had nearly doubled and the partners were considering pulling back.
In the first 30 days, cost per qualified lead dropped 19% across Google and Meta, a very substantial number in terms of real dollars. The fix was structural: rebuilt campaign architecture around occupation-specific and exposure-history search terms rather than broad disease keywords, replaced wide audience targeting on social with profession and service-history segments, and added qualifying questions to the intake form to filter out non-eligible claimants before they reached the case workup team.
Meet Pioneerly's Growth Counsels
A Growth Counsel is a board-level practice growth and legal marketing operator who leads the team working on your firm’s success and owns the results. You can talk with your Growth Counsel anytime on Slack, email, and WhatsApp.
$600M+
in lifetime revenue generated
Marcus Bennett
Growth Counsel, Partner
Richard Hale
Growth Counsel, Partner
Claire Voss
Growth Counsel, Partner
Elliot Hensley, MBA
Growth Counsel, Partner
Matt Sarson
Growth Counsel, Co-Founder
We keep your marketing compliant
Mass tort dockets run nationwide, across every state's rules. We build compliance in from the start, so your firm stays protected.
Compliant in all 50 states
A nationwide docket means 50 sets of attorney-advertising and solicitation rules. We build each campaign and disclaimer to clear the patchwork, state by state.
TCPA-safe at scale
High-volume calling and texting is where mass tort firms get burned. Outreach is set up around consent, opt-outs, and quiet-hours rules to keep you clear of TCPA exposure.
No fee-sharing risk
Our fee is tied to ad spend and service, never to recoveries or signed plaintiffs, so there is no Rule 5.4 fee-splitting exposure.
Claimant data kept private
Eligibility screening collects sensitive health and case details. That data is stored securely, handled within applicable privacy rules, and never used without consent.
Your firm doesn’t need a marketing agency.
It needs a complete growth and pre-intake engine built for your active mass tort docket.
We improve the economics of the entire claimant acquisition process, not just run ads.
In mass tort, one bad source can waste $25,000 before anyone notices. One intake bottleneck can lose dozens of qualified claimants. One poorly designed questionnaire can fill your pipeline with leads that never become viable cases.
Our job is to reduce the gap between lead spend and signed, qualified claimants. This allows your firm to sign more economically viable plaintiffs from the same marketing spend.
We move fast to build your case inventory before costs rise or the docket window closes.
Slow claimant acquisition campaigns allow competitors to sign your claimants first. The longer your firm takes to identify and reach the target audience, the more the market saturates and advertising costs explode.
Pioneerly owns its own market intelligence, allowing us to move fast at scale and use creative acquisition tactics.
Trusted by mass tort firms
Verified clientManaging Partner
National mass tort firm
“Our disqualification rate dropped from the low-60s to the low-30s, and we started signing eligible plaintiffs we used to pay for and lose. The pre-intake screening is the whole difference.”
Managing Partner · National mass tort firm
Verified clientFounding Partner
Plaintiff firm, nationwide
“Cost per signed plaintiff is finally a number we can trust, broken out by source. We cut two channels that looked fine on lead volume, and our economics improved the same month.”
Founding Partner · Plaintiff firm, nationwide
Verified clientPartner
Multi-docket plaintiff practice
“They launched our newest docket faster than we could have alone, and caught the already-represented leads that were quietly draining the budget. We're building inventory while the window is open.”
Partner · Multi-docket plaintiff practice
Note: We protect the privacy of our mass tort and class action clients, cases, and acquisition strategies.
We build a dynamic, multi-channel lead acquisition funnel for each docket.
Each claimant acquisition campaign is built on a deep understanding of the ideal claimant profile, relentless research into every viable acquisition channel, and creative execution that drives higher lead-to-claimant conversion rates.
With Pioneerly, your firm covers every high-impact acquisition channel, from large-scale media buys to niche micro-channels, maximizing the number of signed plaintiffs.
We qualify leads before they overwhelm your intake team.
A mass tort campaign is only as strong as the leads that reach your intake team. We build docket-specific qualification workflows that help separate promising claimants from low-fit, incomplete, duplicate, or economically unviable leads before your team wastes time chasing them.
Pioneerly designs the screening logic, lead scoring, routing, follow-up sequences, and pre-intake workflows that help your firm focus on the claimants most likely to become signed, qualified plaintiffs. Your team stays in control of the legal intake process, while we improve everything that happens before the handoff.
✓ Cancel anytime
>
Pioneerly market intelligence
We know where to put budget before others do.
We track demand, cost, and competition in every state in real time. This gives us unique market insight, allowing us to move fast and put budget where positive outcomes are more likely.
Live
50 states
monitored continuously
24/7
live demand & cost signals
Hours
from signal to action, not weeks
Grow My Docket
Everything included to turn spend into signed plaintiffs
Mass tort claimants don’t come from one channel. Pioneerly builds docket-specific acquisition systems that create multiple paths from awareness to signed plaintiffs.
Multi-channel claimant acquisition
- Docket-specific acquisition strategy built on your ideal claimant profile
- Google Search Ads
- Meta Ads
- YouTube Ads
- TikTok Ads
- Reddit & Reddit Ads
- Programmatic Display
- Native Advertising
- Retargeting
- SEO
- AI Search / AEO
- Forum & Discussion Monitoring
- Niche Community Targeting
- Referral & Co-Counsel Campaigns
Qualification that protects your spend
- Docket-specific landing pages and qualification funnels
- Pre-intake qualification workflows that screen claimants before they reach your team
- Docket-specific screening logic for eligibility windows and diagnostic criteria
- Already-represented checks against third-party registries
- Lead scoring and routing to your most promising claimants
- Personalized email and SMS follow-up sequences
- Lead reactivation and claimant recovery campaigns
- Compliance with federal and state advertising rules
Reporting tied to signed plaintiffs
- Cost per qualified lead and cost per signed plaintiff
- Lead-to-signed-plaintiff conversion rate
- Disqualification rate by reason, so you can fix the leaks
- Lead source quality scored by channel
- An executive claimant-acquisition dashboard
- Daily optimization and weekly reviews with a dedicated Growth Counsel
Reporting & Analytics
We measure and report what turns spend into signed plaintiffs
Lead volume doesn’t matter if it doesn’t become qualified case inventory. Pioneerly tracks every step from acquisition to pre-intake, then improves the sources, messages, and workflows producing the strongest results.
Cost per Qualified Lead
Cost per Signed Plaintiff
Lead Source Quality by Channel
Percentage of Leads That Meet Docket Criteria
Lead-to-Signed Plaintiff Conversion Rate
Disqualification Rate by Reason
Already-Represented Lead Rate
Speed to First Contact
Pre-Intake Completion Rate
Time From Lead to Signed Plaintiff
Follow-Up Sequence Performance
Projected Qualified Inventory Growth
The people behind every docket
You're in good hands.
Grow My Docket is led by two of the most experienced operators in legal marketing. They oversee strategy across every engagement and back the dedicated Growth Counsel team running your day-to-day claimant acquisition work.
Piotr Szalkiewicz
Managing Partner, Pioneerly
- Chair, American Attorney Marketing Association
- Member, American Bar Association
Matt Sarson
Chief Marketing Officer, Pioneerly
- Author
- Founding Member, American Attorney Marketing Association
Who it's for
See if our Grow My Docket plan is the right fit for your firm.
Mid-size and large firms that want to sign more qualified claimants from each active docket.
Firms launching a new docket that need claimant acquisition built fast.
Firms spending on leads but not signing enough qualified plaintiffs.
Firms that need a complete acquisition and pre-intake system, not just campaign management.
Pricing
Two Plans, Built for Mass Tort Growth
Choose based on your campaign's monthly ad budget. Both plans replace agencies, consultants, and lead vendors with a single team that owns your numbers.
Growth Docket
For firms that want a complete lead acquisition and pre-intake engine for one active docket, built to move fast, reduce wasted spend, and turn more claimant interest into signed plaintiffs.
$10,000
/month
What's included
- Dedicated Growth Counsel
- Docket-specific claimant acquisition strategy
- Ideal claimant profile development
- Multi-channel lead acquisition across Google, Meta, YouTube, TikTok, and Reddit
- Landing page and qualification funnel development
- Pre-intake qualification workflows
- Docket-specific screening logic
- Lead scoring and routing
- Lead retargeting campaigns
- Personalized follow-up sequences
- In-depth analytics and performance reporting
- Daily campaign optimization
- Weekly performance reviews
- Compliance with federal and state advertising rules
Scale Docket
For firms running high-volume claimant acquisition that need more than campaign management. Scale Docket helps your team build, manage, and optimize the full claimant acquisition operation around an active mass tort docket.
$10,000
/month
+ 5% of monthly ad spend
What's included
- Everything in Growth Docket
- Niche claimant acquisition channels
- Web and social media monitoring
- AI Search / AEO campaign
- Referral and co-counsel acquisition campaign
- Direct claimant outreach
- Claimant education content
- Lead reactivation
- Claimant recovery campaign
- Intake script and questionnaire refinement
- Pre-intake leakage analysis
- Call tracking and outcome reporting
- Vendor lead quality monitoring
- Competitor and market signal monitoring
- Executive claimant acquisition dashboard
Our written guarantee
A positive return in 90 days, or we waive our 5% fee.
If your firm doesn't see a positive return on your Grow My Docket plan within 90 days of starting, we waive our 5% fee until you do. In writing. In a space where guarantees are rare, we tie ours directly to the qualified plaintiffs we help you sign.
What Happens After You Subscribe
Your dedicated Growth Counsel, who will lead and coordinate all work for your firm, is assigned to you within 24 hours.
You receive an invitation to an online briefing session, where you can provide your feedback, context, and any information needed by our team to deliver the best results for your firm.
We take a deep technical look at your docket and gather all the relevant data.
The strategy and action plan for the first month are established, with quick wins and low-hanging fruit prioritized from the start.
At the end of each month, you receive a progress report outlining all actions taken, along with relevant data and your Growth Counsel’s insights and commentary.
You can talk to your Growth Counsel at any time through Slack and WhatsApp to discuss strategy, seek advice, and get quick answers.
Frequently Asked Questions
What is Grow My Docket?
Grow My Docket is a complete claimant acquisition and pre-intake system built around one active mass tort docket. We run creative, effective, and compliant multi-channel advertising to reach eligible claimants, then screen them against the docket's criteria before they reach your intake team, so you sign more qualified plaintiffs from the same spend.
How is this different from a lead vendor or a marketing agency?
Lead vendors sell you volume, and agencies run ads, with both measured on cost per lead. We're a revenue-centric practice growth firm. Our main metric is cost per signed plaintiff. We build the docket's eligibility rules, already-represented checks, and duplicate filters into the funnel, so you stop paying full intake costs for claimants you can never sign.
How much does it cost, and is ad spend included?
We have two plans. Growth Docket is $10,000/month for ad budgets up to $100K/month. Scale Docket is $10,000/month plus 5% of ad spend for budgets above $100K/month. Ad spend is billed separately, so your media budget goes straight to the platforms.
What is "pre-intake qualification," and why does it matter?
Pre-intake qualification screens claimants for the docket's eligibility, including usage windows, diagnosis, dates, documentation, and existing representation, before a human on your team works the lead. It's the single biggest driver of a lower disqualification rate. On one of our major drug dockets, it helped cut disqualifications from 64% to 32%.
How quickly can you launch on a new docket?
Fast. Your dedicated Growth Counsel is assigned within 24 hours, and we use our own market intelligence to launch and scale before the docket window matures and acquisition costs climb. Building inventory early means signing available claimants before competitors do.
Do we stay in control of intake and signing?
Yes. Your team owns the legal intake and the signing relationship. We improve everything that happens before the handoff, including acquisition, screening, scoring, routing, and follow-up, and pass you the claimants most likely to become signed, qualified plaintiffs. We're also happy to support you with intake optimizations.
How do you keep our marketing TCPA-compliant and legal in all 50 states?
A nationwide docket means 50 sets of attorney advertising and solicitation rules, and we build each campaign and disclaimer to clear that patchwork state by state. High-volume calling and texting is structured around consent, opt-outs, and quiet-hours rules to keep you clear of TCPA exposure.
Is your fee tied to signed plaintiffs or case recoveries?
No. Our fee is tied to ad spend and service, never to recoveries or signed plaintiffs, so there's no Rule 5.4 fee-splitting exposure. Sensitive claimant health and case data is stored securely and handled within applicable privacy rules.
Can we get market exclusivity for our docket?
Market exclusivity is available, so we don't build inventory for a competing firm on the same docket in your market. Ask your Growth Counsel about exclusivity.
What does the 90-day ROI guarantee cover, and is there a long-term contract?
If your firm doesn't see a positive return within 90 days of starting, we waive our 5% fee until you do, in writing. There's no long-term lock-in. Plans start with 7 days free, and you can cancel anytime.
Insights from law firm growth practitioners