Piotr Szalkiewicz
Growth Counsel, Managing Partner
Partner with us
Personal Injury Marketing
That Brings Big Cases
You hire others to “do marketing.” You hire us to grow revenue. We lower your lead acquisition cost and turn more qualified leads into signed cases.
- Built for personal injury firms
- Dedicated Growth Counsel
- Market exclusivity available
We know personal injury.
01
The most expens$ive clicks in law.
Accident keywords are among the priciest in all of Google, and you are bidding against firms with TV budgets. Every mistake gets expensive fast, so knowing where to spend aggressively and where to pull back is the difference between wasted clicks and signed cases.
How we handle it
We use proprietary market data to find pools of opportunity your competitors miss, then concentrate spend where intent, cost, and case value make the most sense.
02
Leads are notNOT cases.
Lead volume can look healthy while signed cases stall, and your intake team burns hours on inquiries that were never going to convert.
How we handle it
We build a custom pre-intake workflow that qualifies and routes warm leads to intake, then nurtures the rest until they're ready to take the next step.
03
The first callback wins.
Accident victims often sign with the firm that answers first, and the calls come nights and weekends. Slow follow-up loses cases you already paid to generate.
How we handle it
We help you close the response gap with fast, multi-channel follow-up across calls, text, email, and chat, so more leads hear from your firm while they are still ready to act.
04
Creativity and diligence win.
Competition is brutal, but most firms crowd the same channels with the same tired tactics and try to win by spending more. That only bids up everyone's cost per case.
How we handle it
We find the angles other firms never try and work them relentlessly. That is how we help you sign cases the usual playbook misses.
Our recent wins for personal injury firms
2.3×
High-value case signings
6 months
31%
Lower cost per signed case
90 days
<5 min
Average lead response
down from 4+ hrs
A 16-attorney personal injury firm operating across two offices. Healthy lead volume, but the case mix had drifted toward lower-value soft tissue claims rather than the commercial trucking and catastrophic injury cases the firm was built to handle.
Over six months, signings of high-value cases grew 2.3 times. We shifted paid spend toward case-specific landing pages for trucking and catastrophic injury, rebuilt the intake qualification criteria, and changed call routing so high-fit leads reached a senior intake specialist instead of an after-hours answering service.
An 11-attorney firm concentrated in auto and rideshare accidents. Strong lead volume from paid search and Local Services Ads, but the cost to actually sign a case kept climbing as click prices rose and larger TV-brand firms bid up the market.
In 90 days, cost per signed case fell 31%. The work was structural: we restructured paid search around high-intent exact-match terms, tightened Local Services Ads management, built dedicated case-type landing pages, and added intake qualification so the budget concentrated on inquiries that convert to signed cases rather than consultations that go nowhere.
A growing personal injury firm losing nights-and-weekends accident calls to faster competitors. After-hours inquiries went to voicemail or an answering service, and by the time the firm followed up the next morning, many callers had already talked or signed with whoever called back first.
We put 24/7 qualified intake in place with live response under five minutes, so every accident call reached a real person while the prospect was still deciding. Speed to first contact dropped from over four hours to under five minutes, and the cases the firm had been quietly losing after hours started closing.
Results vary by firm, market, and case type. We can’t guarantee a specific result, but we do guarantee our commitment to getting you the best possible outcomes and fighting for every new case your firm can sign.
The people behind Pioneerly
You're in good hands.
Your subscription is led by two of the most experienced operators in U.S. legal marketing. They oversee strategy across every client, guiding and supporting your dedicated Growth Counsel and their teams.
Piotr Szalkiewicz
Founder & Managing Partner
- Chair, American Attorney Marketing Association
- Member, American Bar Association
Matt Sarson
Co-Founder & Chief Marketing Officer
- Author
- Founding Member, American Attorney Marketing Association
PI firms hire us to expand
in the most competitive markets
Stop paying for clicks that don't sign.
Most PI firms spend on whatever the last agency pitched, then hope. We start from your numbers instead: which case types, channels, markets, and client profiles produce signed cases at a cost that works, and we put the budget there.
We then use our expertise and data to identify new opportunity pools and capitalize on them with full confidence.
We know hundreds of small growth hacks that compound and make a big impact on your firm's revenue.
Know exactly what produces signed cases.
We measure everything in revenue, not clicks. We track every lead from the first click all the way to a signed case, never stopping at a phone call or a form fill. That shows us exactly which campaigns, channels, and keywords produce signed cases, and what those cases are worth.
We double down on what works and cut what doesn't. You see all of it at a glance, in the executive dashboard we provide.
“The results we've been getting over the last few months are impressive. We're getting more leads, and the guys at Pioneerly have taught us how to manage and convert them better.
I also love the dashboard they built for us. It shows me all the data I need to understand how our marketing is performing.”
Summit Smith
Managing Partner, Smith Law
17-attorney personal injury firm
Get an entire growth team or the missing pieces.
The composition of the team working on your firm's growth changes each month based on what will make the biggest impact next.
Don't have a marketing team? We become it. Already have one? We add capacity, skills, and strategic guidance without long hiring processes and added admin.
Access your dedicated Growth Counsel at any time.
Your subscription includes direct access to a senior practice growth advisor (your Growth Counsel) via email, Slack, or WhatsApp - get answers and advice whenever you need them.
Your Growth Counsel leads all the strategy and execution for your firm and is your point of contact. You'll never talk to an account manager or sales team. We don't have them.
Meet Pioneerly's Growth Counsels
A Growth Counsel is a board-level practice growth and legal marketing operator who leads the team working on your firm’s success and owns the results. You can talk with your Growth Counsel anytime on Slack, email, and WhatsApp.
$600M+
in lifetime revenue generated
Marcus Bennett
Growth Counsel, Partner
Richard Hale
Growth Counsel, Partner
Claire Voss
Growth Counsel, Partner
Elliot Hensley, MBA
Growth Counsel, Partner
Matt Sarson
Growth Counsel, Co-Founder
Every case type. Every market you serve.
Car accident attorney in Houston, TX
Built around your case mix
You tell us the cases you want more of, and we structure the entire funnel around them. The keywords we bid on, the landing pages we build, and the questions pre-intake asks all line up behind the work that is most profitable for your firm.
First on the local map
We build real local presence where clients are searching. Optimized Google Business Profiles and Local Services Ads with Google Screened for each office, city-level SEO, and "near me" coverage. One location or ten, each one competes and wins on its own turf.
Grow My Practice for personal injury firms
What's included in your subscription
A complete growth team, embedded in your firm. Every channel, funnel, and lever that turns local accident searches into signed cases.
Case Generation & Visibility
- Google Ads and Local Services Ads (Google Screened) managed for high-intent accident keywords
- Local SEO and Google Business Profile optimization for map and "near me" visibility
- Case-type and city landing pages built to rank and convert
- SEO that ranks your firm for the case types and markets you want
- AI search optimization (AEO/GEO) so ChatGPT, Gemini, and Claude recommend your firm in conversations with injury victims
- Client reviews, video testimonials, and reputation building
- Out-of-home campaigns in your local market
- Content across blog, video, and social
- Paid social on Meta, YouTube, TikTok, and LinkedIn
- Email marketing and nurture sequences
- Event sponsorships, community events, and outreach
- Custom, creative marketing initiatives designed to bring in qualified leads
Intake & Conversion
- Custom pre-intake system so every accident call reaches a real person and every message gets a fast response
- Lead qualification so your team spends its time on the cases that sign
- Missed-call recovery, follow-up, and lead reactivation
- Conversion rate optimization on landing pages and forms
- Consultation booking setup and optimization
- Intake scripts, training, and QA
- Intake process audit and rebuild
Tracking & Strategy
- Tracking from first click to signed case to revenue
- An executive dashboard with key data, including your cost per signed case and case values
- Case-type prioritization and ideal-case targeting
- Competitive analysis and local market research
- Positioning and messaging built for your market
- Advertising-compliance-aware setup (results disclaimers, TCPA, solicitation rules)
We keep your marketing compliant
Bar-compliant advertising
Every campaign is built around attorney advertising rules, results disclaimers, and solicitation timing.
No fee-sharing risk
A flat monthly fee, never a percentage of your cases, so there is no Rule 5.4 exposure.
TCPA-safe follow-up
Lead texting and outreach are set up to stay within TCPA and consent rules.
Client data kept private
Client and lead data is handled securely and within privacy rules like CCPA, and never used without consent.
Who it's for
See if Grow My Practice is the right fit for your personal injury firm.
Personal injury firms that want to grow in highly competitive markets, where standing out takes more than the usual tactics.
Firms that want more signed cases at a lower cost per case, without adding headcount or complexity.
Firms that want better, qualified cases, not just more volume, in the case types they actually want to take on.
Firms burned by agencies before, with slow work, recycled tactics, poor communication, and no real results to show for it.
See where your firm is invisible.
Find the blind spots costing your firm qualified leads. Conducted by a Pioneerly Growth Counsel and delivered in 5 business days.
Get your free auditGrow My Practice is the new standard
for growing a personal injury firm
| Comparison area | Grow My Practice by Pioneerly | Agency | In-House Team |
|---|---|---|---|
| Accountability for results | Your dedicated Growth Counsel is your single point of contact and owns the number that matters: signed cases at a healthy cost per case. No account managers, no sales reps. Your Growth Counsel is incentivized by your outcomes, not by selling you more. | You get an account manager often incentivized to add services and retainers, not to lower your cost per signed case. | Results are hard to benchmark, and the cost is fixed whether the cases come in or not. |
| Personal injury expertise | Built for law firms and fluent in personal injury: contingency economics, accident keywords, intake speed, and bar advertising rules. | Often generalist or split across industries, so PI nuances like case value and solicitation rules get missed. | Depends entirely on who you hire, and marketers who understand PI growth and ethics are rare and costly. |
| Seniority of the team | Senior operators who have already scaled firms lead your work. No juniors learning on your budget. | Senior people sell the deal, then mid and junior staff run the day to day, with senior attention only when something breaks. | You can hire one strong person, but a full senior skill set across channels is hard to find and keep. |
| Marketing and intake together | We run the whole funnel, including fast, around-the-clock pre-intake, so the cases you pay to generate actually get signed. | Most agencies stop at generating leads and hand them off, leaving the intake gap where PI cases are won or lost. | Marketing and intake usually sit in separate teams, so leads slip through the gap between them. |
| Scope and flexibility | Work shifts each month to whatever brings in the most cases. Adding a new channel never means a new contract or a bigger bill. | Limited to a fixed scope. Anything beyond it means a new contract or added fees. | Limited to your team's skills. New channels mean new hires, training, or another vendor. |
| Cost and commitment | One flat monthly subscription that replaces a stack of vendors and hires. Month to month, with no long-term lock-in. | Project fees plus add-ons that climb, often behind a long contract. | Salaries, benefits, tools, and management overhead that you carry regardless of results. |
| Reporting and visibility | An executive dashboard that tracks every lead from first click to signed case to revenue, including your cost per signed case. | Reports that lean on clicks, impressions, and form fills, rarely tied to signed cases. | Reporting is only as good as the tools and time your team can spare, and is often partial. |
| Advertising compliance | Campaigns built with bar advertising rules, results disclaimers, TCPA, and solicitation timing in mind from the start. | Generic compliance handling that can expose the firm to ethics and TCPA risk. | Relies on your team to keep current with evolving bar and advertising rules. |
Subscribe
Start growing your personal injury firm today
Grow My Practice
$5,000
/month
7 days free. We start working immediately. Billing begins after 7 days.
Subscribe — 7 Days FreeCancel anytime
or Book a ConsultationWhat's included
- Dedicated Growth Counsel who owns your results
- Paid search and Local Services Ads for accident keywords
- Local SEO and Google Business Profile visibility
- Case-type and city landing pages
- SEO and AI search visibility (AEO/GEO)
- Fast, around-the-clock pre-intake and lead qualification
- Reviews, testimonials, and reputation building
- Conversion rate optimization and consultation booking
- Click-to-signed-case tracking and executive dashboard
- Case-type targeting, positioning, and market research
- Advertising compliance (bar rules, TCPA, disclaimers)
…and more across Marketing, Intake, and Operations
Compare the cost
$60Kvs$210K.
Everything a personal injury firm needs to win cases, in one subscription, for under a third of what the equivalent vendor stack costs.
Grow My Practice by Pioneerly
$60,000
/ year
$5,000 / month, month-to-month
- Equivalent to at least seven specialized agencies in scope, with higher-quality work across every channel.
- Dedicated Growth Counsel owning your results
- A legal marketing expert for every channel your firm needs.
- Executive dashboard with a bird's-eye view of your firm's marketing performance across all channels
- No long-term contracts
- First 7 days free as part of onboarding
Seven separate vendors
$210,000
/ year combined
- Paid search & Local Services Ads management: $4,000 / month
- Legal SEO agency: $4,000 / month
- 24/7 pre-intake & system: $2,500 / month
- Lead qualification & nurturing: $2,500 / month
- Content & case-type landing pages: $2,000 / month
- Reputation & reviews management: $1,500 / month
- Website, CRO & analytics: $1,000 / month
More than seven specialized agencies can deliver, for $150,000 less per year. No vendor coordination, no agency hand-offs, everything we build is yours.
The math behind the comparison
- Paid search & Local Services Ads management: $4,000 / mo ($48,000 / year)
- Legal SEO agency: $4,000 / mo ($48,000 / year)
- 24/7 pre-intake & system: $2,500 / mo ($30,000 / year)
- Lead qualification & nurturing: $2,500 / mo ($30,000 / year)
- Content & case-type landing pages: $2,000 / mo ($24,000 / year)
- Reputation & reviews management: $1,500 / mo ($18,000 / year)
- Website, CRO & analytics: $1,000 / mo ($12,000 / year)
- Combined vendor stack: $17,500 / mo ($210,000 / year)
- Pioneerly Grow My Practice: $5,000 / mo ($60,000 / year)
- Annual difference: $150,000
Vendor rates reflect mid-range US pricing for personal-injury-focused providers. Actual quotes vary by firm size, market, and case mix.
How fast does Grow My Practice pay for itself for your firm?
$
The revenue your firm keeps per signed case, your fee, not the gross settlement. The default is a rough industry estimate, so replace it with your firm's number for an accurate result.
At $12,000 per case, Grow My Practice pays for itself at 5 new cases per year.
That's 0.4 new cases per month.
Piecing this together with seven separate vendors would require 18 new cases per year just to break even.
This is break-even math, not a forecast. Actual case lift depends on your market, practice area, and execution. Default case values are industry averages. Your numbers will be more accurate.
What your first days with Pioneerly look like
Your dedicated Growth Counsel, who leads and coordinates all work for your firm, is assigned to you within 24 hours.
Your Growth Counsel and their team go straight through your existing client, case, and marketing data, to surface where cases and dollars are leaking and where the fastest wins are.
In parallel, we run an external audit of your market and competitors to see where your firm can realistically win more cases.
We send a short questionnaire to capture your goals, your best case types, and your priorities before our first meeting.
You join an online briefing where you add context, confirm the case mix you want more of, and share anything else our team needs to deliver results.
We set your first-month strategy and action plan, prioritizing quick wins first, starting with the pre-intake and missed-call fixes that recover cases you are already paying for.
Your Executive Dashboard becomes your single source of truth, showing cost per signed case and what is driving results, with a monthly report and commentary from your Growth Counsel.
Frequently asked questions
How soon will we see results?
Some levers move fast. Intake and missed-call fixes can recover cases in the first few weeks, and paid search shifts show up quickly. SEO, reputation, and content compound over months. We prioritize the fast wins first so you feel momentum early, and your dashboard shows what is working from the start.
Do you guarantee a certain number of cases?
No honest partner can promise case counts, because results depend on your market, budget, and case mix. What we commit to is owning your cost per signed case, being transparent about what is working, and moving spend toward what actually produces signed cases.
Can you bring us better cases, not just more leads?
Yes. You tell us the case types you want more of, whether that is trucking, catastrophic injury, or wrongful death, and we point spend, landing pages, and intake qualification at those while filtering out inquiries that were never going to sign.
Do you work with competing firms in our market, and can we get exclusivity?
We are careful about conflicts, and exclusivity is on the table. We will not pit competing firms against each other for the same case types in the same market, and in the right situations we can offer outright exclusivity, depending on your market and the size and length of the engagement. Tell us your market and goals and we will be straight about what we can commit to.
How is this different from a PI marketing agency we have used before?
We are obsessed with one thing: revenue, measured in signed cases at a healthy cost per case. We think like a law firm owner, not a traditional agency that sells clicks and impressions. Your work is led by a senior operator rather than a junior team, we run the full funnel including pre-intake instead of just generating leads, the scope flexes each month to whatever brings in the most cases, and we are incentivized by your results, not by selling you more.
More on what makes us different: https://pioneerly.com/why-us/
More on what makes us different: https://pioneerly.com/why-us/
Do you handle intake?
We build your pre-intake. Most firms already have an intake system, so by default we build a strong pre-intake layer in front of it, with fast response, qualification, and follow-up, which creates quick momentum and makes sure the cases you pay for reach a real person. Your existing intake stays yours. We keep an eye on it and feed your team improvement suggestions over time in an advisory capacity. If intake is missing or poorly structured, we can build it from scratch as a separate engagement.
What does it cost, and are we locked into a contract?
Grow My Practice is $5,000 per month, month to month, with no long-term contract, and you can cancel any time. The base subscription gives you the equivalent of at least seven specialized vendors or several in-house hires, in both quantity and quality, across every discipline that builds case pipeline, with the work shifting each month to whatever drives more cases.
Most firms start here, and it is built to be the only growth investment you need to see results. If your goals are bigger, you can scale up in increments of the base plan, and your Growth Counsel will advise on the right size of your subscription.
Most firms start here, and it is built to be the only growth investment you need to see results. If your goals are bigger, you can scale up in increments of the base plan, and your Growth Counsel will advise on the right size of your subscription.
Is ad spend included in the price?
No. Your subscription covers the team and the work: strategy, management, and execution across every channel. Ad budget for Google, Local Services Ads, and social is separate and goes straight to the platforms, fully visible to you. We help you set a budget that fits your goals and your target cost per case.
Who does the work, and who is our point of contact?
Your point of contact is a dedicated Growth Counsel, a board-level legal marketing operator who leads your firm's growth and is reachable on Slack and WhatsApp, with no account managers or sales reps in between. Each month your Growth Counsel assembles the right team for the work planned, so you get senior strategy plus the expert execution each channel needs.
How much of our team's time does this take?
Very little. We handle strategy and execution. After a short kickoff and access to your accounts, your involvement is mostly reviewing results and approving direction. We work around your team, not through it.
How do you handle attorney advertising rules and compliance?
Every campaign is built with bar advertising rules, results disclaimers, solicitation timing, and TCPA in mind. And because our fee is a flat monthly subscription, we never take a share of your fees, so there is no Rule 5.4 fee-sharing exposure.
How will we know it is working?
Your Executive Dashboard tracks every lead from first click to signed case to revenue, including your cost per signed case, and your Growth Counsel adds a monthly report and commentary on the work and the numbers.
Insights from law firm growth practitioners