Piotr Szalkiewicz
Growth Counsel, Managing Partner
Partner with us
Others “Do Marketing.”
We Grow Your Firm’s Revenue.
Bring more qualified leads and better cases to your law firm with one growth partner that replaces multiple legal marketing agencies, consultants, and new hires.
- Built for law firms
- Dedicated Growth Counsel
- Marketing & pre-intake
Recent client wins
Snapshots from active client engagements.
21%
Revenue growth
90 days
2.3×
High-value case signings
6 months
19%
Drop in cost per lead
30 days
A 9-attorney family law practice in Houston focused on high-asset divorce and complex custody. Strong reputation locally, but inconsistent case flow month to month and no real visibility into which marketing dollars were producing revenue.
In 90 days, monthly revenue was up 21% over the prior baseline. The work that drove it: a rebuilt intake process that cut response times to under 10 minutes, tighter Google Ads targeting that filtered out low-fit inquiries before they reached the intake team, and proper attribution tracking across every channel so the partners could finally see which marketing dollars were producing signed cases and which were producing consultations that never converted.
A 16-attorney personal injury firm operating across two offices. Healthy lead volume, but the case mix had drifted toward lower-value soft tissue claims rather than the commercial trucking and catastrophic injury cases the firm was built to handle.
Over six months, signings of high-value cases grew 2.3 times. We shifted paid spend toward case-specific landing pages for trucking and catastrophic injury, rebuilt the intake qualification criteria, and changed call routing so high-fit leads reached a senior intake specialist instead of an after-hours answering service.
A 22-attorney mass tort firm actively signing claimants on an active occupational exposure docket. Paid media spend had been scaling across Google and Meta for six months, but cost per qualified lead had nearly doubled and the partners were considering pulling back.
In the first 30 days, cost per qualified lead dropped 19% across Google and Meta, a very substantial number in terms of real dollars. The fix was structural: rebuilt campaign architecture around occupation-specific and exposure-history search terms rather than broad disease keywords, replaced wide audience targeting on social with profession and service-history segments, and added qualifying questions to the intake form to filter out non-eligible claimants before they reached the case workup team.
The people behind Pioneerly
You're in good hands.
The Grow My Practice subscription is led by two of the most experienced operators in legal marketing. They oversee strategy across all clients, guiding and supporting your dedicated Growth Counsel and their teams.
Piotr Szalkiewicz
Founder & Managing Partner
- Chair, American Attorney Marketing Association
- Member, American Bar Association
Matt Sarson
Co-Founder & Chief Marketing Officer
- Author
- Founding Member, American Attorney Marketing Association
Firms in the most competitive markets choose us over traditional legal marketing agencies
We don't guess what could work for your practice.
Unlike other legal marketing agencies that all use the same tools and data, Pioneerly maintains its own real-time market intelligence for each practice area, from personal injury to family law, criminal defense, and others. We know which channels bring in high-quality leads and cases, what messaging converts, and how to position your firm against competitors.
We know hundreds of small growth hacks across marketing and intake that compound and make a big impact on your firm's revenue.
With us, you can do more, faster.
Traditional agencies or in-house teams can only handle so much at once, and they can't do everything well.
Your Pioneerly subscription is fully flexible and comes with unlimited capacity and expertise across every type of marketing, sales, and intake activity your firm needs to grow. Your only limitation is your ambition.
Get an entire growth team or the missing pieces.
The composition of the team working on your firm's growth changes each month based on what will make the biggest impact next.
Don't have a marketing team? We become it. Already have one? We add capacity, skills, and strategic guidance without long hiring processes and added admin.
Access your dedicated Growth Counsel at any time.
Your subscription includes direct access to a senior practice growth advisor (your Growth Counsel) via email, Slack, or WhatsApp - get answers and advice whenever you need them.
Your Growth Counsel leads all the strategy and execution for your firm and is your point of contact. You'll never talk to an account manager or sales team. We don't have them.
✓ Cancel anytime
Meet Pioneerly's Growth Counsels
A Growth Counsel is a board-level practice growth and legal marketing operator who leads the team working on your firm’s success and owns the results. You can talk with your Growth Counsel anytime on Slack, email, and WhatsApp.
$600M+
in lifetime revenue generated
Marcus Bennett
Growth Counsel, Partner
Richard Hale
Growth Counsel, Partner
Claire Voss
Growth Counsel, Partner
Elliot Hensley, MBA
Growth Counsel, Partner
Matt Sarson
Growth Counsel, Co-Founder
Grow My Practice
What's included in your subscription
A complete growth team, embedded in your firm. Every channel, funnel, and lever that turns attention into signed cases.
Multi-Channel Lead Generation
- SEO that ranks your firm for the keywords that bring in the cases you actually want
- AI Search Optimization (AEO/GEO) that gets your firm mentioned by ChatGPT, Gemini, and Claude
- Local SEO that improves your firm's visibility on Google Maps
- Google Ads with revenue-tied conversion tracking
- Paid social on LinkedIn, Meta, YouTube, TikTok, and Reddit
- High-quality content production across blog, video, and social
- Webinars and virtual events, fully produced
- Email marketing and nurture sequences
- Out-of-home campaigns in your local market
- Reputation building - client reviews, video testimonials, and trust signal amplification
- Referral program design and optimization, partner enablement
- Website automations and conversion rate optimization (CRO)
- Thought leadership & authority building
- PR & media placement strategy
- Tool selection and setup, ongoing management of the firm’s marketing stack
- Structured marketing experiments to identify and scale what works
- Web analytics, lead tracking, and performance reporting
Intake & Conversion
- Lead qualification and nurturing, follow-ups, lead reactivation
- Consultation booking setup and optimization
- Scripts, intake training, QA, and missed-call recovery
- Post-hire communication, education, and retention flows
- Intake process audit and rebuild
- Tracking from click → consult → signed client → revenue
Strategy & Positioning
- Market positioning & messaging strategy
- Ideal client profile (ICP) & case-type prioritization
- Competitive analysis & share-of-voice tracking
- Market research
- Brand narrative & trust signals
Who it's for
See if our Grow My Practice subscription is the right fit for your firm.
Mid-size law firms that want to grow case volume without adding more complexity to the firm.
Law firms tired of managing multiple agencies, consultants, and vendors instead of having one team lead growth.
Law firms with in-house marketing teams that need more senior strategy, execution capacity, and growth expertise.
Law firms that have marketing activity in place, but no clear strategy turning it into sustained revenue growth.
See where your firm is invisible.
Find the blind spots costing your firm qualified leads. Conducted by a Pioneerly Growth Counsel and delivered in 5 business days.
Get your free audit
“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Marianella Manzur
Partner and Chief Revenue Officer, Joorney
200+ person firm
Grow My Practice is the new standard
for growing a law firm
| Comparison area | Grow My Practice by Pioneerly | Agency | In-House Team |
|---|---|---|---|
| Resources & Scope of Work | Unlimited. Scope of work is driven by what’s best for your firm and can change each month. Strategy and execution shift as needed to maximize case growth. | Limited to a predefined service list. Anything outside scope requires another vendor or contract renegotiations that come with additional cost. | Limited to the skills of current staff. New opportunities are hard to identify and require hiring, expensive training, or managing multiple vendors. |
| Seniority & Experience Level | Your growth is driven by board-level operators who have already scaled firms. No juniors learning on your budget. | Mid and junior marketers do most of the work behind the scenes. Senior attention only when there is a problem. | Skillset and experience depends entirely on who you hire. High-caliber growth operators are hard to find and costly. |
| Legal-Industry Expertise | 100% law-firm focused. Deep knowledge of your practice type, ethics, regulations, bar rules, intake workflows. | Often a choice between limited understanding of your practice or generic marketing that does not drive legal leads effectively. | Depends on the hire. Hard to find cross-disciplinary legal marketing expertise. |
| Growth Management | Guided by your dedicated Growth Counsel, an operator with law firm scaling expertise. Incentivized internally by client outcomes, not upsells. | You are assigned an account manager who is incentivized to push more services, not driven by your firm’s growth. | Requires hiring a senior leader, or the attorney must manage everyone, wasting billable time. |
| Cost Efficiency | Replaces an entire growth team at a fraction of cost. No hiring, payroll tax, benefits, or turnover cost. | Retainers stack with hidden costs like ad management fees, upsells, and outsourcing margins. | Salaries, benefits, HR, tools, and turnover costs add up fast, and top talent requires a high salary. |
| Vendor & Tool Consolidation | One partner handles marketing, intake ops, analytics, AI, tools, and sales support. | You juggle multiple vendors and consultants. | Each function requires separate hires plus multiple tools and subscriptions. |
| Depth of Firm Understanding | We embed into your practice (intake, CRM, workflows, staff, client relations) to continuously suggest improvements and drive more clients. | Agencies learn what they must to deliver their scope. Limited understanding means missed opportunities and reactive execution. | A strong, hand-picked, and well-supported internal team learns your practice well and cares about the mission. |
| Sales & Intake Support | We optimize your entire client journey: from visibility and leads, through intake and signed clients, to reviews and referrals. | Focus mostly on top-of-funnel marketing; intake and after-sale process left to the firm. | Intake handled internally by the team, but optimization depends on internal expertise. Often little time left for post-sale activities that drive new clients. |
| Tech & AI Advantage | AI search optimization, marketing and sales automations, workflows and tools - all managed for you. | Slow to adapt to emerging technologies, behind on AI, push partner-commission tools. | Requires separate tech leadership - expensive and slow to implement. |
| Hiring Risk & Overhead | No recruiting, onboarding, or people management. | No recruiting, onboarding, or people management. | High cost of bad hires. Ramp-up time slows growth momentum. |
| Future-Proofing the Firm | Builds scalable systems (intake, reviews, automation) that grow with the practice. | Deliverables degrade once contract ends, growth stalls. | Only top hires can guarantee lasting results. |
Subscribe
Start growing your firm today
Grow My Practice
$6,000
/month
7 days free. We start working immediately. Billing begins after 7 days.
Subscribe — 7 Days FreeCancel anytime
or Book a ConsultationWhat's included
- Multi-channel lead generation
- SEO & AI assistant visibility (AEO)
- Google Ads, paid social, and out-of-home (OOH) campaigns
- Captivating content & content repurposing
- Webinars & virtual events
- Reputation building & trust signals
- Website management, CRO, analytics
- Lead qualification & nurturing
- Pre-intake & intake optimization
- Referral network & partnership development
- Competitive positioning & market research
- Reporting & ROI tracking
- Executive dashboard
- Dedicated Growth Counsel who knows your firm inside out and owns your results
- Compliance with federal, state, and bar advertising and ethics rules
…and more across Marketing, Intake, and Operations
Compare the cost ↓
$72Kvs$210K.
More than seven specialized agencies or consultants can deliver, in one subscription. At about a third of the cost.
Grow My Practice by Pioneerly
$72,000
/ year
$6,000 / month, month-to-month
- Equivalent to at least seven specialized agencies in scope, with higher-quality work across every channel.
- Dedicated Growth Counsel owning your results
- A legal marketing expert for every channel your firm needs.
- Executive dashboard with a bird's-eye view of your firm's marketing performance across all channels
- No long-term contracts
- First 7 days free as part of onboarding
Seven separate vendors
$210,000
/ year combined
- Legal SEO agency: $4,000 / month
- Google Ads management: $2,500 / month
- Content marketing: $2,500 / month
- Reputation building: $1,500 / month
- Webinar & event production: $2,500 / month
- Lead qualification & nurturing: $2,500 / month
- Website management, CRO & analytics: $2,000 / month
More than seven specialized agencies can deliver, for $138,000 less per year. No vendor coordination, no agency hand-offs, everything we build is yours.
The math behind the comparison
- Legal SEO agency: $4,000 / mo ($48,000 / year)
- Google Ads management: $2,500 / mo ($30,000 / year)
- Content marketing: $2,500 / mo ($30,000 / year)
- Reputation building: $1,500 / mo ($18,000 / year)
- Webinar & event production: $2,500 / mo ($30,000 / year)
- Lead qualification & nurturing: $2,500 / mo ($30,000 / year)
- Website management, CRO & analytics: $2,000 / mo ($24,000 / year)
- Combined agency stack: $17,500 / mo ($210,000 / year)
- Pioneerly Grow My Practice: $6,000 / mo ($72,000 / year)
- Annual difference: $138,000
Agency rates reflect mid-range US market pricing for legal-focused providers. Actual quotes vary by firm size, practice area, and market.
How fast does Grow My Practice pay for itself in your practice?
$
Average revenue per signed case. The default is an industry estimate. Replace with your firm's number for an accurate result.
At $10,000 per case, Grow My Practice pays for itself at 8 new cases per year.
That's 0.7 new cases per month.
Piecing this together with seven separate agencies would require 21 new cases per year just to break even.
This is break-even math, not a forecast. Actual case lift depends on your market, practice area, and execution. Default case values are industry averages. Your numbers will be more accurate.
"83% of law firms outsource their marketing, yet 74% say they've wasted money on campaigns that didn't deliver. Disconnected vendors produce disconnected results."
— CallRail's Legal Marketing Survey (508 U.S. law firms)
What your first days with Pioneerly look like
Your dedicated Growth Counsel, who will lead and coordinate all work for your firm, is assigned to you within 24 hours.
Your Growth Counsel and their team start an external audit to get an outside view of your firm and surface initial insights.
At the same time, we send a short context-gathering questionnaire to get an initial view of your firm's goals, challenges, and priorities before our first meeting.
You receive an invitation to an online briefing session, where you can provide your feedback, context, and any information needed by our team to deliver the best results for your firm.
The strategy and action plan for the first month are established, with quick wins and low-hanging fruit prioritized from the start.
At the end of each month, you receive a progress report outlining all actions taken, along with relevant data and your Growth Counsel’s insights and commentary.
You can talk to your Growth Counsel at any time through Slack and WhatsApp to discuss strategy, seek advice, and get quick answers.
Frequently asked questions
When does billing start?
Billing begins 7 days after you subscribe. We start working immediately, and those first 7 days include onboarding, initial analysis, and setup, so you can see how we operate before your first payment.
Is there a minimum commitment, or can I cancel anytime?
Your Grow My Practice subscription is month to month. There aren't any long term contracts or commitments. You can cancel anytime.
How many hours of work for my firm does the monthly subscription include?
At Pioneerly, we don't sell time. We sell outcomes.
Traditional agencies and consultants bill you for hours of work delivered. We've built our firm to operate faster, with senior talent and systems designed for execution. We outcompete others on speed, talent, and creativity, which allows us to drop the billable hours model altogether.
The base Grow My Practice subscription gives you a rough monthly equivalent of at least 7 specialized vendors or multiple in-house hires in both the quantity and quality of work delivered for your firm. Our goal is not to sell you time, it's to deliver more than you expect, faster than you thought possible.
Traditional agencies and consultants bill you for hours of work delivered. We've built our firm to operate faster, with senior talent and systems designed for execution. We outcompete others on speed, talent, and creativity, which allows us to drop the billable hours model altogether.
The base Grow My Practice subscription gives you a rough monthly equivalent of at least 7 specialized vendors or multiple in-house hires in both the quantity and quality of work delivered for your firm. Our goal is not to sell you time, it's to deliver more than you expect, faster than you thought possible.
How much does Grow My Practice cost, and what are the subscription tiers?
Grow My Practice is $6,000/month.
The base subscription gives you the equivalent of at least 7 specialized vendors or multiple in-house hires in both the quantity and quality of work delivered for your firm., across every discipline your firm needs to build a bigger case pipeline and improve operations. You get specialized expertise and execution that shift month to month based on what drives more cases, all led by your dedicated Growth Counsel.
Most firms start here. It's built to be the only growth investment you need to start getting results.
If your firm has higher volume goals or wants to accelerate across more channels and markets simultaneously, you can scale your subscription by adding capacity in increments of the base plan. Your Growth Counsel can advise you on this and create a subscription size that gives you all the resources, creativity, and expertise needed to deliver on your growth vision. Unless you already know you need more, start with the core subscription and grow from there.
The base subscription gives you the equivalent of at least 7 specialized vendors or multiple in-house hires in both the quantity and quality of work delivered for your firm., across every discipline your firm needs to build a bigger case pipeline and improve operations. You get specialized expertise and execution that shift month to month based on what drives more cases, all led by your dedicated Growth Counsel.
Most firms start here. It's built to be the only growth investment you need to start getting results.
If your firm has higher volume goals or wants to accelerate across more channels and markets simultaneously, you can scale your subscription by adding capacity in increments of the base plan. Your Growth Counsel can advise you on this and create a subscription size that gives you all the resources, creativity, and expertise needed to deliver on your growth vision. Unless you already know you need more, start with the core subscription and grow from there.
How long before I start seeing new cases come in?
Different acquisition channels have different timelines, cost per case, and competitive landscapes. Delivering fast outcomes for your firm is our priority, and we address available low hanging fruit from the first month to bring quick wins and as much momentum as possible.
How do you measure success, and what metrics will I actually see?
You get a monthly report focused on the numbers that actually tell you whether your firm is growing: signed clients, qualified leads, cost per case, cost per lead, ROI, and revenue attributed to marketing. No vanity metrics, no inflated traffic charts that don't connect to cases.
Beyond the top-line numbers, you'll see performance broken down by channel and initiative: conversion rates at each stage of your intake funnel, qualified traffic by source, ad spend efficiency, consultation booking rates, follow-up and reactivation results, event attendance, and review acquisition. If we're running it, you'll see how it's performing.
Your Growth Counsel walks you through the report each month and translates it into what we're doing next.
Beyond the top-line numbers, you'll see performance broken down by channel and initiative: conversion rates at each stage of your intake funnel, qualified traffic by source, ad spend efficiency, consultation booking rates, follow-up and reactivation results, event attendance, and review acquisition. If we're running it, you'll see how it's performing.
Your Growth Counsel walks you through the report each month and translates it into what we're doing next.
How much of my time will this require each week?
Very little. The first few weeks involve more of your time as we align on goals, priorities, and how your firm operates. After that, most firms spend no more than an hour or two per week on approvals and quick check-ins.
We have an internal policy of no meetings unless absolutely necessary. We value our time, and we value yours. No standing calls, no pointless status updates on a screen. Communication happens asynchronously through updates and reports, and synchronously only when it actually matters.
If you're open to it, we can plug into your firm's existing workflows, tools, and communications so we can stay on top of what's happening with your intake, pipeline, and operations without having to ask you about it. The more access we have, the less we need to take up your time.
You have a direct line to your Growth Counsel via email, Slack, or WhatsApp anytime you need something.
We have an internal policy of no meetings unless absolutely necessary. We value our time, and we value yours. No standing calls, no pointless status updates on a screen. Communication happens asynchronously through updates and reports, and synchronously only when it actually matters.
If you're open to it, we can plug into your firm's existing workflows, tools, and communications so we can stay on top of what's happening with your intake, pipeline, and operations without having to ask you about it. The more access we have, the less we need to take up your time.
You have a direct line to your Growth Counsel via email, Slack, or WhatsApp anytime you need something.
Who will be working on my firm's growth, and what are their backgrounds?
Senior operators only. No juniors learning on your time.
Our team has built and scaled law firm growth programs, led marketing and intake, and managed multi million dollar campaign budgets.
We're one of the most selective places to work for senior growth professionals in the legal space. Every team member goes through a rigorous vetting process for both skill and depth of legal industry knowledge. These are the kind of people most firms would struggle to find, compete for, and retain on a full time basis.
Our team has built and scaled law firm growth programs, led marketing and intake, and managed multi million dollar campaign budgets.
We're one of the most selective places to work for senior growth professionals in the legal space. Every team member goes through a rigorous vetting process for both skill and depth of legal industry knowledge. These are the kind of people most firms would struggle to find, compete for, and retain on a full time basis.
What if I already have an agency handling some things at my firm, like SEO or ads? How does the transition work?
We recommend consolidating everything under your subscription for better results and cost efficiency. This can happen gradually. Your Growth Counsel will review what your current vendors are doing, take over what makes sense first, and manage the transition so live campaigns keep running without interruption.
Do you work with other firms in my practice area and market? How do you handle conflicts?
At Pioneerly, strict information walls are in place between all clients. Your strategy, campaign data, and performance metrics are never shared or accessible to anyone outside your dedicated team. Each firm is treated as if it were our only client in that space.
Additionally, we have an internal auditor who continuously monitors for potential conflicts and flags them to the executive team before they become an issue.
Additionally, we have an internal auditor who continuously monitors for potential conflicts and flags them to the executive team before they become an issue.
Do I own the website, content, ad accounts, and data you create if I leave?
Yes. Everything we create for your firm is yours. Website, content, ad accounts, campaign data, creative assets, all of it.
What is a Growth Counsel?
At Pioneerly, we don't have a sales team, and you won't be communicating with an account manager day to day. We don't have those either.
Instead, your main point of contact is your dedicated Growth Counsel, a senior practice growth expert who leads all work delivered for your firm. They are hands on and fully embedded within your firm, making them someone you will actually want to talk to. And you can do it not just through email, but also Slack and WhatsApp.
Growth Counsels at Pioneerly are incentivized by the results they and their teams deliver for your firm, not by the size of your subscription.
Instead, your main point of contact is your dedicated Growth Counsel, a senior practice growth expert who leads all work delivered for your firm. They are hands on and fully embedded within your firm, making them someone you will actually want to talk to. And you can do it not just through email, but also Slack and WhatsApp.
Growth Counsels at Pioneerly are incentivized by the results they and their teams deliver for your firm, not by the size of your subscription.
Is ad spend included, or is that a separate budget?
Ad spend is separate from your subscription fee. We manage your ad campaigns at no additional cost for budgets up to $10,000/month. Above that, a 5% management fee applies.
Do you work with firms in my practice area?
We work across all practice types. Our extensive experience and proprietary market intelligence give us the ability to understand the competitive landscape, audience behavior, and best performing marketing channels for each practice type, allowing us to deliver the strongest results for our clients.
Some of the practice areas we work in most often include personal injury, criminal defense, family law, bankruptcy, immigration, workers compensation, employment law, estate planning, property law, cybersecurity law, corporate litigation, healthcare law, construction law, and veteran law.
Some of the practice areas we work in most often include personal injury, criminal defense, family law, bankruptcy, immigration, workers compensation, employment law, estate planning, property law, cybersecurity law, corporate litigation, healthcare law, construction law, and veteran law.
How do you stay compliant with bar advertising rules in my state?
We work exclusively with law firms. Compliance with bar advertising rules is built into how we operate, not an afterthought. Your Growth Counsel reviews all campaigns and materials against your state's specific requirements before anything goes live.
Insights from law firm growth practitioners