Firms that want a more predictable source of qualified leads.
Partner with us
Turn Your Firm’s Expertise Into Qualified Leads
We plan, promote, produce, and repurpose webinars and virtual events that build trust before the first call and move the right prospects closer to hiring your firm.
The knowledge inside your firm should be creating demand.
We help your attorneys show up with the right topics, the right format, and the right follow-up, so each event builds trust before a consultation ever happens.
We develop a topic strategy based on what your ideal clients actually want to know.
We research the questions, concerns, and decision points your target clients face, then build an event calendar around topics that attract the right audience and position your attorneys as the authority in their field.
We handle webinar promotion, registration, and audience building.
Every event gets a dedicated landing page, email campaign, and social promotion plan. We drive registrations through your existing audience and targeted outreach, so you're broadcasting to the right people.
We produce the entire event. You focus on what you're passionate about - the law.
We manage the tech setup, run the live production, handle Q&A moderation, and ensure everything runs smoothly. Your attorneys prepare and present. We do everything else.
We turn every webinar and event into a lead generation machine for your firm.
After the event, attendees enter a follow up sequence and hot leads get routed to your team for consultation. All content from the event gets repurposed across your marketing channels to attract more prospects over time.
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“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Marianella Manzur
Partner and Chief Revenue Officer, Joorney
200+ person firm
Webinars & Events
What's included in your subscription
- Event strategy built around your best-fit clients
- Topic calendar based on the questions your prospects actually ask
- Full webinar platform setup and management
- Practice-area positioning for each event theme
- Webinar formats designed to attract decision-ready prospects
- Landing pages built to generate registrations
- Email campaigns that drive attendance and re-engagement
- Social promotion across the firm’s key channels
- Targeted audience building beyond your existing list
- Speaker coaching for clearer, stronger presentations
- Event recording and long-form content repurposing
- Short-form video clips for LinkedIn and social media
- Performance reporting across registrations, attendance, engagement, and leads
- Compliance with attorney advertising and ethics rules
- One fully produced webinar per month
- and more
Who it's for
See if our Webinars & Events subscription is the right fit for your firm.
Firms that need to build authority in a specific practice area.
Firms with attorneys whose expertise is not visible enough in the market.
Firms that want to educate, nurture, and stay close to their target market.
"73% of marketers and sales leaders say webinars are the single best way to generate high-quality leads."
— GTW survey of over 350,000 marketers
Subscribe
Build authority and generate warmer leads with webinars
Webinars & Events
$2,500
/month
Everything your firm needs to plan, promote, produce, and repurpose virtual events that attract the right leads
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or Book a ConsultationWhat's included
- One fully produced webinar per month
- Event strategy built around your best-fit clients
- Topic calendar based on questions your prospects actually ask
- Full webinar platform setup and live production
- Webinar formats designed to attract decision-ready prospects
- Landing pages built to generate registrations
- Email and social campaigns that drive attendance
- Targeted audience building beyond your existing list
- Speaker coaching for clearer, stronger presentations
- Q&A moderation and attendee engagement
- Event recording, repurposing, and short-form video clips
- Performance reporting across registrations, attendance, engagement, and leads
- Compliance with attorney advertising and ethics rules
…and more
What your first days with Pioneerly look like
Your dedicated Growth Counsel, who will lead and coordinate all work for your firm, is assigned to you within 24 hours.
We send a short context-gathering questionnaire, so your Growth Counsel understands your firm's goals, differentiators, and priorities before our first meeting.
You receive an invitation to an online briefing session, where you can provide your feedback, context, and any information needed by our team to deliver the best results for your firm.
The strategy and action plan for your first month are established, with quick wins and low-hanging fruit prioritized from the start.
At the end of each month, you receive a progress report outlining all actions taken, along with relevant data and your Growth Counsel’s insights and commentary.
You can talk to your Growth Counsel at any time through Slack and email to discuss strategy, seek advice, and get quick answers.
Frequently Asked Questions
How many events monthly does the Webinars & Events subscription cover?
The Webinars and Events subscription includes one fully managed online event per month.
Depending on your firm’s goals and growth strategy, we can host additional events each month. Each additional event is $2,000 and is added to your monthly subscription accordingly.
Each event includes preparation, promotion, technical support, follow up, and content repurposing across your marketing channels.
Depending on your firm’s goals and growth strategy, we can host additional events each month. Each additional event is $2,000 and is added to your monthly subscription accordingly.
Each event includes preparation, promotion, technical support, follow up, and content repurposing across your marketing channels.
What kind of events can you produce?
We manage and host live webinars, virtual workshops, office hours, panel discussions, Q&A sessions, and hybrid in-person/virtual events. We tailor the format to your audience and goals.
What is included for each webinar, and what will I or my team need to do?
Each webinar is fully managed by our team from planning to post event follow up.
We handle topic research, event strategy, landing page creation, registration workflows, email and social promotion, webinar platform setup, and technical production. We also manage the live event logistics, moderation, recording, and attendee engagement.
After the event, we run follow up sequences for attendees, route qualified leads to your team for consultation, and repurpose the event content into marketing assets such as video clips, articles, and social posts.
You and your team only need to prepare for the presentation and show up for the event. We provide hosting coaching to help your attorneys present with confidence, and we can create the presentation slides from your raw material while keeping everything aligned with your firm's branding.
We handle topic research, event strategy, landing page creation, registration workflows, email and social promotion, webinar platform setup, and technical production. We also manage the live event logistics, moderation, recording, and attendee engagement.
After the event, we run follow up sequences for attendees, route qualified leads to your team for consultation, and repurpose the event content into marketing assets such as video clips, articles, and social posts.
You and your team only need to prepare for the presentation and show up for the event. We provide hosting coaching to help your attorneys present with confidence, and we can create the presentation slides from your raw material while keeping everything aligned with your firm's branding.
How will you drive registrations for my virtual events?
Through a combination of email campaigns to your existing contacts, social media promotion, and targeted outreach in places where conversations about the event topic are already taking place.
For the best results, firms with smaller prospect lists or limited ability to promote events to their own audience should consider building their list at the same time by subscribing to Grow My Practice.
For the best results, firms with smaller prospect lists or limited ability to promote events to their own audience should consider building their list at the same time by subscribing to Grow My Practice.
How do webinars and events turn into actual cases?
A consistent virtual event strategy is one of the most effective ways for law firms to build a pipeline of qualified leads. By sharing your expertise on topics your target clients care about, you attract an audience that is already interested in the legal issues your firm handles. This positions your attorneys as trusted experts and creates a natural path for prospective clients to reach out.
Every event is built around lead capture and follow up. Registrants provide contact information, engagement is tracked, and high interest attendees are routed to your team for consultation. The follow up sequence continues to nurture everyone else.
Every event is built around lead capture and follow up. Registrants provide contact information, engagement is tracked, and high interest attendees are routed to your team for consultation. The follow up sequence continues to nurture everyone else.
Insights from law firm growth practitioners