Attorneys leaving a firm to launch their own practice.
Partner with us
Launch Your Law Firm
With Confidence
Focus on practicing law. We'll handle your website, marketing, and intake in a 3-month program that builds your case pipeline.
Starting Up Alone Is Hard
- Overpaying for the first website and relying on expensive agency work for every update
- Struggling to generate leads and convert them into paying clients before cash runs out
- Not knowing which marketing channels work best or how much to invest in ads, SEO, or referrals
- Feeling uncomfortable “selling” legal services, pricing confidently, or closing consultations effectively
- Spending more time on admin, scheduling, and marketing than on actual legal work
- Not knowing how to compete against established firms without a clear niche or differentiator
- ...and dozens of other concerns on your mind right now
Launch Your Practice With the Growth Partner Most New Firms Wish They Had
We use a proven blueprint to build your foundations and land your first clients.
The first few months are not about adding more risk and experimenting while your runway runs out. It's about doing what works to build your case pipeline and start generating revenue.
We take what's proven to work and combine it with your unique strengths to build a pre- and post-launch growth plan that gives you a competitive edge from day one.
We act fast and stay mindful of your runway.
The goal of the Launch My Practice program is to get traction for your firm as fast as possible. We skip all unnecessary fluff and focus on smart marketing and growth tactics that work.
"76% of small law firms say acquiring new clients is their biggest challenge. Most spend so much time on admin that there's barely any time left for growth."
— Thomson Reuters State of U.S. Small Law Firms Report (400+ attorneys surveyed)
Access your dedicated Growth Counsel at any time.
Your subscription includes direct access to a senior practice growth advisor (your Growth Counsel) via email or Slack - get answers whenever you need them.
No more piecing together advice from forums, generic consultants, or trial and error. You have an expert in your corner.
Graduate to a Grow My Practice subscription.
Keep the momentum going and scale your firm every month after your launch program ends with a growth engine that's behind some of the most successful and fastest-growing law firms across the United States.
Launch My Practice
What's included in your subscription
- Smart website built to convert visitors into leads
- Go-to-market strategy for your first stage of growth
- Ideal client profile and case-type priorities defined
- Competitive positioning that makes your firm easier to choose
- Lead generation system to attract and qualify the right prospects
- Content plan built around the questions your ideal clients are already asking
- SEO and AI Search foundation to help your firm get found on Google and recommended by AI assistants
- Social profiles set up and managed to build credibility
- Paid ad strategy for Google, social media, and local awareness channels
- Review generation and reputation building to increase trust
- CRM / case management software setup to track leads from first contact to signed client
- Email marketing and automations to nurture leads and stay top of mind
- Local visibility and Google Business Profile optimization
- Intake process built to respond faster and lose fewer leads
- Marketing tools and infrastructure managed for your firm
- Analytics setup to measure what drives leads, consultations, and signed clients
- Dedicated Growth Counsel
- and more
Who it's for
See if our Launch My Practice subscription is the right fit for your firm.
Established solo practitioners with no online presence or marketing.
Small firms expanding into a new market or location.
Attorneys who want their new firm built for growth from day one.
“Piotr and his team took our go-to-market strategy and marketing to another level. I’m very impressed with the lasting impact they achieved for us.”
Marianella Manzur
Partner and Chief Revenue Officer, Joorney
200+ person firm
Subscribe
Launch your practice without costly mistakes
Launch My Practice
$3,000
/month
A 3-month program to launch your own firm and start getting your first cases quickly
Subscribe — 7 Days FreeCancel anytime
or Book a ConsultationWhat's included
- Smart website built to convert visitors into leads
- Go-to-market strategy for your first stage of growth
- Ideal client profile and case-type priorities defined
- Lead generation system to attract and qualify the right prospects
- Competitive positioning that makes your firm easier to choose
- Content plan built around the questions your ideal clients are already asking
- SEO and AI Search foundation to help your firm get found on Google and recommended by AI assistants
- Social profiles set up and managed to build credibility
- Review generation and reputation building to increase trust
- Local visibility and Google Business Profile optimization
- Marketing tools and infrastructure managed for your firm
- Compliance with attorney advertising and ethics rules
- Dedicated Growth Counsel
…and more
What your first days with Pioneerly look like
Your dedicated Growth Counsel, who will lead and coordinate all work for your firm, is assigned to you within 24 hours.
We send a short context-gathering questionnaire to get an initial view of your firm's goals, challenges, and priorities before our first meeting.
You receive an invitation to an online briefing session, where you can provide your feedback, context, and any information needed by our team to deliver the best results for your firm.
The strategy and action plan for the first month are established, with quick wins and low-hanging fruit prioritized from the start.
At the end of each month, you receive a progress report outlining all actions taken, along with relevant data and your Growth Counsel’s insights and commentary.
You can talk to your Growth Counsel at any time through Slack and WhatsApp to discuss strategy, seek advice, and get quick answers.
Frequently Asked Questions
How much does it cost total, and what are the payment terms?
Launch My Practice is $3,000 per month, billed monthly for 3 months ($9,000 total). There are no upfront lump-sum payments or long-term contracts beyond the 3-month program.
That gets you the equivalent of 40 work hours per month, delivered by senior operators across every discipline your firm needs: growth marketing, SEO and AEO (visibility in AI assistants), ads, content, virtual events, intake, sales support, and operations. Instead of one generalist employee, freelancer, or agency, you get specialized expertise and execution that shifts month to month based on what brings in more cases, all led by your dedicated Growth Counsel.
Most new firms start here. It's built to be the only growth investment you need.
If your firm has higher volume goals or wants to accelerate across more channels simultaneously, you can scale your subscription by adding capacity in increments of the base package. Your Growth Counsel can advise you on this. Unless you already know you need more, start with the core subscription and grow from there.
That gets you the equivalent of 40 work hours per month, delivered by senior operators across every discipline your firm needs: growth marketing, SEO and AEO (visibility in AI assistants), ads, content, virtual events, intake, sales support, and operations. Instead of one generalist employee, freelancer, or agency, you get specialized expertise and execution that shifts month to month based on what brings in more cases, all led by your dedicated Growth Counsel.
Most new firms start here. It's built to be the only growth investment you need.
If your firm has higher volume goals or wants to accelerate across more channels simultaneously, you can scale your subscription by adding capacity in increments of the base package. Your Growth Counsel can advise you on this. Unless you already know you need more, start with the core subscription and grow from there.
What happens after the 3 months are over? Will my marketing just stop?
Everything we build during the program is yours: the website, content, campaigns, CRM setup, ad accounts, and all other assets. The program is designed to give your firm a strong foundation so your marketing keeps working even after the 3 months end.
From there, our clients graduate to Grow My Practice, where everything we built during your launch continues without interruption and you get a full growth team working to bring in more cases every month.
From there, our clients graduate to Grow My Practice, where everything we built during your launch continues without interruption and you get a full growth team working to bring in more cases every month.
When can I realistically expect to get my first client from this program?
We know your runway matters, and getting to revenue fast is the priority. Clients can start coming in at any point during the program. The exact timing depends on your specific situation: your practice area, local competition, and any unique advantages your firm brings to the table. We keep the setup lean and move quickly to go-to-market so you're attracting your first clients as early as possible, not waiting until month three to see results.
Do I own the website and all the assets you create, or do they belong to Pioneerly?
Yes, you own everything. The website, content, designs, ad accounts, CRM data, and all other assets we create during the program belong to your firm.
Do you work with firms in my practice area?
We work across all practice types. Our extensive experience and proprietary market intelligence give us the ability to understand the competitive landscape, audience behavior, and best performing marketing channels for each practice type, allowing us to deliver the strongest results for our clients.
Some of the practice areas we work in most often include personal injury, criminal defense, family law, bankruptcy, immigration, workers compensation, employment law, estate planning, property law, cybersecurity law, corporate litigation, healthcare law, construction law, and veteran law.
Some of the practice areas we work in most often include personal injury, criminal defense, family law, bankruptcy, immigration, workers compensation, employment law, estate planning, property law, cybersecurity law, corporate litigation, healthcare law, construction law, and veteran law.
What if I've already spent money on a website or logo?
If you already have a website or brand assets, we work with what you have. We'll audit your existing website and optimize it for conversion so it actually generates leads, rather than starting from scratch.
How much of my time will this require each week?
Very little. The whole point of the program is to let you focus on practicing law while we handle marketing and growth. The first couple of weeks will need more of your attention as we learn your story, your strengths, and how you want to position your firm. After that, we run with it. We value your time and ours, so there are no recurring status meetings for the sake of meetings. Communication happens through Slack or WhatsApp with your Growth Counsel, on your schedule.
We have an internal policy of no meetings unless absolutely necessary. We value our time, and we value yours. No standing calls, no pointless status updates on a screen. Communication happens asynchronously through updates and reports, and synchronously only when it actually matters.
If you're open to it, we can plug into your firm's existing workflows, tools, and communications so we can stay on top of what's happening with your intake, pipeline, and operations without having to ask you about it. The more access we have, the less we need to take up your time.
You have a direct line to your Growth Counsel via email, Slack, or WhatsApp anytime you need something.
We have an internal policy of no meetings unless absolutely necessary. We value our time, and we value yours. No standing calls, no pointless status updates on a screen. Communication happens asynchronously through updates and reports, and synchronously only when it actually matters.
If you're open to it, we can plug into your firm's existing workflows, tools, and communications so we can stay on top of what's happening with your intake, pipeline, and operations without having to ask you about it. The more access we have, the less we need to take up your time.
You have a direct line to your Growth Counsel via email, Slack, or WhatsApp anytime you need something.
Do you help with my actual intake process, like scripts for phone calls and follow-up sequences, or just the tech setup?
Yes, we go beyond just setting up the tech. We help with key elements of pre-intake and intake, including consultation booking flows, follow-up sequences, and making sure leads don't slip through the cracks. That said, our primary focus during the 3-month program is building a qualified lead pipeline so you actually have people to intake in the first place.
I'm not technical. Will you manage the tools you set up for my practice?
Yes. We set up and manage all the tools and platforms we put in place for your firm. You don't need to learn or maintain any of it.
How do you stay compliant with bar advertising rules in my state?
We work exclusively with law firms. Compliance with bar advertising rules is built into how we operate, not an afterthought. Your Growth Counsel reviews all campaigns and materials against your state's specific requirements before anything goes live.
What is a Growth Counsel?
At Pioneerly, we don't have a sales team, and you won't be communicating with an account manager day to day. We don't have those either.
Instead, your main point of contact is your dedicated Growth Counsel, a senior practice growth expert who leads all work delivered for your firm. They are hands on and fully embedded within your firm, making them someone you will actually want to talk to. And you can do it not just through email, but also Slack and WhatsApp.
Growth Counsels at Pioneerly are incentivized by the results they and their teams deliver for your firm, not by the size of your subscription.
Instead, your main point of contact is your dedicated Growth Counsel, a senior practice growth expert who leads all work delivered for your firm. They are hands on and fully embedded within your firm, making them someone you will actually want to talk to. And you can do it not just through email, but also Slack and WhatsApp.
Growth Counsels at Pioneerly are incentivized by the results they and their teams deliver for your firm, not by the size of your subscription.
Is ad spend included, or is that a separate budget?
Ad spend is separate from your subscription fee. We manage your ad campaigns at no additional cost for budgets up to $10,000/month. Above that, a 5% management fee applies.
Insights from law firm growth practitioners