Become a Certified Partner
Be first where clients search for an attorney
Rank at the top of Google for your practice's most relevant keywords and get mentioned by AI assistants to potential clients.
How clients find you is changing
The way clients search for an attorney is undergoing a historic shift. While Google remains an important go-to search engine, clients are now also using AI assistants like ChatGPT, Gemini, Grok, and others to get personalized guidance on the best way to move forward based on their specific circumstances.
AI assistants introduce a new and powerful opportunity to gain visibility and win clients even against much larger firms, something that is extremely difficult in channels where bigger players can simply outspend you.
Your competitive advantage: SEO + AI
Pioneerly leads the way in the legal space by combining the power of search engine optimization (SEO) with AI assistant optimization (AIO/GEO) to drive growth for law firms across all practice types. Powered by our AI Marketing Lab and proprietary market data, this single subscription delivers strong results across both channels, driving new case growth and helping you build a client acquisition moat that is very difficult for competitors to replicate.
We use a proven blueprint to build your foundations and land your first clients.
We cut our teeth on launching and scaling small law firms across the country. We’ll create and execute a pre- and post-launch growth strategy tailored to your unique strengths so you gain a competitive edge from day one.
We act fast and stay mindful of your runway.
The goal of the Launch My Practice program is to get traction for your firm as fast as possible. We skip all unnecessary fluff and focus on smart marketing and growth tactics that work.
Access your dedicated Growth Counsel at any time.
Your subscription includes direct access to a senior practice growth advisor (your Growth Counsel) via Slack or WhatsApp - get answers whenever you need them.
No more piecing together advice from forums, generic consultants, or trial and error. You have an expert in your corner.
Graduate to a Grow My Practice subscription.
Get unlimited resources powering some of the most successful and dynamically growing law firms in the United States.
Adjust your subscription as you go. Cancel anytime.
What's Included
Your intensive 3-month launch growth plan will be built specifically for you, based on your unique circumstances and strengths. It covers:
- Smart website optimized to boost lead generation
- Branding and positioning
- SEO and AI Search Optimization (AEO/GEO) to get visibility on Google and AI assistants like ChatGPT, Gemini, Claude, and Perplexity
- Ad strategy for Google Ads, social media, and out-of-home (OOH) advertising
- Lead magnet setup
- Lead capture and qualification
- CRM setup & strategy
- Content calendar
- Email marketing & automations
- Conversion rate optimization (CRO)
- Referral program development
- Local marketing & Google Business Profile optimization
- Webinars & online events
- Client reviews & reputation management
- Intake operations optimization
- Managed AI tools & infrastructure
- Website tracking & analytics
- ... and more!
Who's It For
Established solo practitioners with no online presence or marketing
Small law firms opening a new location or entering a new market
Founders who want to scale their firm the right way from day one
Founders, partners, and CXOs trust Pioneerly
to grow their firms.
POLAND
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Janen
App Developer
Germany
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Kohn Hue
Project Manager
USA
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Jonal Pup
Theme Developer
Frequently Asked Questions
How is this different from Scale or Enterprise?
Launch focuses on building your core marketing foundation - brand, site, CRM, and lead capture. See Scale Your Practice or Enterprise Growth, if you're already more established.
Can this work if I already have a website?
Yes. We audit and improve what’s working, or recommend a light refresh or rebuild if needed.
What kind of law practices is this best for?
This is ideal for solo founders, small partnerships, or new locations of established brands.
Will I need to do anything technical?
Nope. We handle the tech setup, but you'll be involved in strategic decisions, copy approvals, and brand preferences.
Can I upgrade later?
Yes, Launch is designed to lay the groundwork for Scale or Enterprise when you're ready. We’ll make the transition seamless.
Insights from law firm growth practitioners