Become a Certified Partner
Launch Your Law Firm
With Confidence
A 3-month program that gets you real results. We build out your website, marketing, and intake. You practice law.
Starting Up Alone Is Hard
- Overpaying for the first website and relying on expensive agency work for every update
- Struggling to generate leads and convert them into paying clients before cash runs out
- Not knowing which marketing channels work best or how much to invest in ads, SEO, or referrals
- Feeling uncomfortable “selling” legal services, pricing confidently, or closing consultations effectively
- Spending more time on admin, scheduling, and marketing than on actual legal work
- Not knowing how to compete against established firms without a clear niche or differentiator
- ...and dozens of other concerns on your mind right now
Launch Your Practice With Pioneerly
We use a proven blueprint to build your foundations and land your first clients.
We cut our teeth on launching and scaling small law firms across the country. We’ll create and execute a pre- and post-launch growth strategy tailored to your unique strengths so you gain a competitive edge from day one.
We act fast and stay mindful of your runway.
The goal of the Launch My Practice program is to get traction for your firm as fast as possible. We skip all unnecessary fluff and focus on smart marketing and growth tactics that work.
Access your dedicated Growth Counsel at any time.
Your subscription includes direct access to a senior practice growth advisor (your Growth Counsel) via Slack or WhatsApp - get answers whenever you need them.
No more piecing together advice from forums, generic consultants, or trial and error. You have an expert in your corner.
Graduate to a Grow My Practice subscription.
Get unlimited resources powering some of the most successful and dynamically growing law firms in the United States.
Adjust your subscription as you go. Cancel anytime.
What's Included
Your intensive 3-month launch growth plan will be built specifically for you, based on your unique circumstances and strengths. It covers:
- Smart website optimized to boost lead generation
- Branding and positioning
- SEO and AI Search Optimization (AEO/GEO) to get visibility on Google and AI assistants like ChatGPT, Gemini, Claude, and Perplexity
- Ad strategy for Google Ads, social media, and out-of-home (OOH) advertising
- Lead magnet setup
- Lead capture and qualification
- CRM setup & strategy
- Content calendar
- Email marketing & automations
- Conversion rate optimization (CRO)
- Referral program development
- Local marketing & Google Business Profile optimization
- Webinars & online events
- Client reviews & reputation management
- Intake operations optimization
- Managed AI tools & infrastructure
- Website tracking & analytics
- ... and more!
Who's It For
Established solo practitioners with no online presence or marketing
Small law firms opening a new location or entering a new market
Founders who want to scale their firm the right way from day one
Founders, partners, and CXOs trust Pioneerly
to grow their firms.
POLAND
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Janen
App Developer
Germany
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Kohn Hue
Project Manager
USA
What I am primarily looking for with new projects is a fit on both a visual and aesthetic level as well as on a personal level with the client.
Jonal Pup
Theme Developer
Frequently Asked Questions
How is this different from Scale or Enterprise?
Launch focuses on building your core marketing foundation - brand, site, CRM, and lead capture. See Scale Your Practice or Enterprise Growth, if you're already more established.
Can this work if I already have a website?
Yes. We audit and improve what’s working, or recommend a light refresh or rebuild if needed.
What kind of law practices is this best for?
This is ideal for solo founders, small partnerships, or new locations of established brands.
Will I need to do anything technical?
Nope. We handle the tech setup, but you'll be involved in strategic decisions, copy approvals, and brand preferences.
Can I upgrade later?
Yes, Launch is designed to lay the groundwork for Scale or Enterprise when you're ready. We’ll make the transition seamless.
Insights from law firm growth practitioners