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7 Metrics That Predict Growth (And 3 That Don’t)
The legal marketing playbook just got rewritten. For 20 years, the answer to “How do I get more clients?” was simple: Rank on Google. Optimize for keywords. Build backlinks. Show up on page one. Then ChatGPT happened. Then Perplexity. Then Google’s AI Overviews. Then Claude, Gemini, and a dozen other AI search tools that fundamentally […]
Here’s an uncomfortable truth: most law firms have no idea if their marketing actually works. Sure, you know what you’re spending. You might even track some numbers—website visits, social media followers, email subscribers. But do you know if those numbers are good? Do you know what “good” even looks like in the legal industry? After […]
Marketing for law firms is broken. Not because lawyers don’t care about growth, or because agencies don’t try hard enough—but because the traditional marketing models we’ve inherited weren’t designed for high-trust, high-stakes professional services. Legal marketing suffers from a mismatch: between the complexity of legal services and the simplicity of most marketing playbooks. It’s a […]