We’re the support system for law firms with big ambitions
We’ve built Pioneerly to be a better alternative to agencies, consultants, and building in-house teams. These are the traditional options for law firms that want to scale, and they all come with downsides and compromises. We know this from experience, because the people behind Pioneerly have built and scaled firms before and explored each of these paths.
We set out to create something we always wished we had. A single growth partner that shares your goals and values, brings deep expertise, and delivers with exceptional effectiveness. That’s what Pioneerly is all about.
Our appreciation of the law
Our core value is a deep appreciation for the rule of law and the legal system. It’s more than rules and regulations. It’s a building block of a healthy society and the foundation of fairness, progress, and the pursuit of justice in an otherwise unbalanced world. And it’s all driven by the dedication, intellect, and resilience that define great attorneys, judges, paralegals, clerks, and hundreds of other roles dedicated to upholding it every day.
We walk the walk.
To be truly better than anyone else, we had to build the firm in a different way. How we operate is what makes us effective.
- We don’t have a sales team.
Instead, our clients communicate with their dedicated Growth Counsel, a senior practice growth professional who has a laser focus on their client’s goals. At Pioneerly, delivering great results creates real upside, with a clear path to partnership and the ability to build a better life for themselves and their families - We own our own market intelligence.
Using the same data and tools as everyone else is not enough. We wanted to give our clients an edge unattainable to others. That’s why we build and maintain our own market data warehouse, giving us unique and precise insights and allowing us to perform even in the most competitive markets. - We’re driven by honesty and transparency.
We put a lot of thought and care into our decisions, and we never feel the need to overcomplicate or omit things in our communication. If we think our client isn’t doing enough, we’ll say it. If we think we’re not doing enough, we’ll say it and fix it. Trust goes both ways, and we live by it. - We’re a close group of like minded people, obsessed with growth.
Our culture is unique, and our hiring principles reflect that. We only bring in people who are fearless, creative, curious, and empathetic. - We have the skills and technology to guide our clients through what may be the biggest shift in society since the industrial revolution.
AI is here to stay, and it’s evolving fast. Our background in tech and our love for innovation allow us to see AI as an opportunity, for us and for our clients.
Meet our founders
Piotr Szalkiewicz
A fearless mind. Piotr is an industry veteran, building and scaling companies across tech and legal for over 20 years. He adores simplicity and problem-solving through the lens of first principles. He believes that human passion is the most powerful force and helps people around him find and live by it. He is a member of the American Bar Association (ABA), the Legal Marketing Association (LMA), and a co-founder of the American Attorney Marketing Association (AAMA).
Piotr is also a devoted scientist, the founder of Danaba Institute, a research facility studying the mechanisms of human aging, and a member of the American Aging Association.
Matt Sarson
A perceptive strategist. Over a 20-year career spanning content, community, and strategy, Matt has built a clear understanding of what actually drives growth and what does not. Rooted in brand, he focuses on what genuinely moves the needle, applying a sharp strategic lens and deep fluency in AI to every firm he works with. He is a co-founder of the American Attorney Marketing Association (AAMA).
His early work in community development shaped a lasting belief in the power of human connection. Having lived across three continents, he brings a broad perspective that informs how he thinks, communicates, and builds strategies that resonate.